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7P ’S OF MARKETING - Uniterra's new innovation ...

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7P ’S OF MARKETING - Uniterra's new innovation ...

THE “MIX”? • Customizing your offer to your customer by varying the mix elements. • The Marketing Mix is like the artist's palette.

http://rbmsystems.net/cms/wp-content/uploads/2011/06/The-New-Marketing-Mix-Model-FINAL.pdf

Date added: April 21, 2013 - Views: 24

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Customer Services 7Ps of Services - Continuum Learning

marketing mix variables for services marketing : (i) People refer to all people directly or indirectly involved in the consumption of a service, example employees or other consumers, (ii) Physical evidence, that related to the environment in which the service is delivered,

http://www.continuumlearning.com/Customer%20Services_7Ps%20of%20Services.pdf

Date added: August 24, 2011 - Views: 320

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Marketing Mix - 7 Ps of the marketing mix 09

Traditionally, the marketing mix was developed for the fast moving consumer goods sector, and there were 4 Ps: Product, Price, Promotion, and Place (or distribution). As service sectors have become more aware of marketing, this marketing mix has

http://www.clarity-in-communication.com/getattachment/5efd93e3-cdf7-489e-a0b6-9cb5fb19cf2d/7-Ps-of-the-marketing-mix.aspx

Date added: August 20, 2011 - Views: 436

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1.2 MARKETING MIX 4-7Ps - International University College, Sofia

1 MARKETING MIX 1 4P, 6C, 7P, 12C Dr. Vesselin Blagoev Marketing Orientation The marketing concept is actually matching the 2 actually matching the

http://www.iuc-edu.eu/group/mba_learning/marketing/2011/12%20Marketing%20Mix.pdf

Date added: October 23, 2012 - Views: 138

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Marketing and the 7Ps - Chartered Institute of Marketing

marketing mix is a key to success. No one element can be considered in isolation — you cannot, for example, develop a product without considering a price, or how it will reach the customer. This process is called marketing planning. Marketing and the 7Ps:

http://www.cim.co.uk/files/7ps.pdf

Date added: October 9, 2012 - Views: 206

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7 P’S OF SERVICES MARKETING IN INSURANCE AND BANKING ...

MARKETING MIX OF INSURANCE AND BANKING SECTOR BEST PRACTICES The 7 Ps - price, product, place, promotion, physical presence, provision of service, and processes comprise the modern marketing mix that is particularly relevant in service industry, but is also ...

http://www.jms.nonolympictimes.org/Articles/special4.pdf

Date added: April 5, 2014 - Views: 3

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Marketing mix (7P) and performance assessment of western fast ...

that the numerous and ad hoc conceptualizations under-mine the concept of the marketing mix and proposes that Booms and Bitner's (1981) 7Ps mix for services be

http://www.academicjournals.org/article/article1380530941_Lin.pdf

Date added: November 26, 2013 - Views: 3

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The 7Ps Classification of the Services Marketing Mix ...

Jordan Journal of Business Administration, Volume 7, No. 1, 2011 - 116 - The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical

http://journals.ju.edu.jo/JJBA/article/viewFile/2220/2150

Date added: January 28, 2012 - Views: 302

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The Role Of Service Marketing Mix And Its Impact On Marketing ...

Do the functions of service marketing mix (7p) have any effects on the marketing audit in the technical and engineering service consulting firms? 2. Does the service marketing mix have the same effect on the technical and engineering service consulting firm of car production ?

http://globaljournals.org/GJMBR_Volume11/10-The-Role-Of-Service-Marketing-Mix-And-Its.pdf

Date added: August 22, 2011 - Views: 138

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The 4P + 3P mix: Why a 7P mix today? 6 The Service

• The 4P + 3P mix: Why a 7P mix today? Learning Outcome: 2 5 The Product • Define Product – Service – Not for Profit – 3rd Sector • Use of Marketing Mix as basis of marketing strategy and planning

http://www.keiabroad.org/spain/syllabus/Principles_of_Marketing.pdf

Date added: May 17, 2013 - Views: 30

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1.2 MARKETING MIX 4- 7Ps . ppt

1 1 MARKETING MIX 4P, 6C, 7P, 12C Dr. Vesselin Blagoev 2 Marketing Orientation The marketing concept is actually matching the customer wants with our

http://www.iuc-edu.eu/group/sem1_L1/2013%20MARKETING/2%20MARKETING%20MIX%20%204_7Ps.pdf

Date added: June 17, 2013 - Views: 25

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Worksheet: Creating a Marketing Mix: Applying the 7P’s to ...

7P’s of a Marketing Mix Tier 2 Assessment? Product What is your program? Is it a product or a service or both? How is it different than competitors?

http://www.hhs.gov/ash/oah/oah-initiatives/teen_pregnancy/resources/assets/marketing_mix.pdf

Date added: December 18, 2013 - Views: 1

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Master of Business Administration - MBA Semester 4 Service ...

Briefly explain the 7P’s of marketing mix. 5. List are the advantages of Rater model of service quality 6. Describe the various positioning strategies for services . Spring 2012 (February 2012) Master of Business Administration - MBA Semester 4

http://mygiit.com/upload/file/F_G02_MARKETING_MANAGEMENTF.pdf

Date added: December 24, 2012 - Views: 16

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IJEM A new higher education marketing mix: the 7Ps for MBA ...

The 7P business school marketing mix and the variables that constitute each element of the mix are illustrated in Figure 1. The 7P business school marketing mix The names for the seven factors were intuitively developed, based on the

http://www.emeraldinsight.com/journals.htm?articleid=1728013&show=pdf

Date added: July 18, 2013 - Views: 5

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“Managing the 7P’s skills of services” Training program

“Managing the 7P’s skills of services” Training program (English Material) Course Length: 12 Hours @ 3 days ... The marketing communication mix in service marketing • Distinctive and nature of marketing communications for services,

http://www.p-training-c.com/download/managing-7p-brief.pdf

Date added: April 14, 2013 - Views: 13

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Marketing Mix in Multilevel Marketing Companies

Marketing Mix in Multilevel Marketing Companies ZITA KOŠNAROVÁ Faculty of Economics and Administration Institute of Business Economics and Management

http://www.wseas.us/e-library/conferences/2012/Zlin/EPRI/EPRI-45.pdf

Date added: December 3, 2012 - Views: 7

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A Critical Analysis of the Effectiveness Of 7p’s

A Critical Analysis of the Effectiveness Of 7p’s Marketing and Service Marketing Abstract: In general, we define services as deeds, processes or performances.

http://www.ijirs.com/vol2_issue-12/53.pdf

Date added: February 17, 2014 - Views: 3

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A BUYER vs. SELLER PERSPECTIVE OF 7P’s IN POST ...

elements in to marketing mix which is called the 7P’s, the nature of old elements also changed to suit the service product. Participants/ people involved, physical evidence and process were the ...

http://internationalseminar.org/XIV_AIS/TS%205%20A/6.%20Ganesh%20Dash.pdf

Date added: April 8, 2014 - Views: 2

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AN EMPIRICAL STUDY ON THE IMPORTANCE OF 'PEOPLE' (OF 7P's) IN ...

AN EMPIRICAL STUDY ON THE IMPORTANCE OF 'PEOPLE' (OF 7P's) IN LIFE INSURANCE MARKETING MIX 23. TESTING OF HYPOTHESES companies and executives of private companies had huge As it can be seen from table-4, there is a huge difference in differences in their perceptions as the significance level

http://www.indianresearchjournals.com/pdf/IJMFSMR/2012/May/3_IJM_MAY12.pdf

Date added: December 24, 2012 - Views: 9

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The Marketing Mix - Home Page of the Cougars!

The Marketing Mix • The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives • 7P 7Ps – Pi P d P i Pl Price, Product, Promotion, Place, People, Process, Physical Environment

http://www.nccscougar.org/rhunter/Sports_Management/Chapter%203/marketing_mix_ppt.pdf

Date added: May 28, 2013 - Views: 11

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MARKETING OF PROFESSIONAL EDUCATIONAL SERVICES

Following figure showing the elements of the marketing mix are often referred to as 'the 7 P's in ... In addition to above mentioned 7P's, following figure shows the other various marketing tools used by the educational institute.

http://www.sherwoodindia.in/PDF%20ManagementToday%202010/MARKETING%20OF%20PROFESSIONAL%20EDUCATIONAL%20SERVICES.pdf

Date added: May 12, 2012 - Views: 20

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(successful businesses) Marketing Basics - University of Arkansas

determining your marketing strategy: • 4Ps of marketing (7P), • Marketing Mix, • Strategic marketing. 4Ps of Marketing4Ps of Marketing Basic Components of a marketing plan: • Product • Place (and Time) • Price • Promotion Additional 3 marketing areas:

http://www.uark.edu/ua/mngrisk/Marketing/1%20Marketing%20Basics.pdf

Date added: September 24, 2013 - Views: 2

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A Review of Marketing Mix: 4Ps or More?

Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee ... 7P framework should replace McCarthy’s 4Ps framework as the generic marketing mix. Development of marketing mix has received considerable academic and industry attention.

http://www.ccsenet.org/journal/index.php/ijms/article/download/97/1552

Date added: December 1, 2011 - Views: 132

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www.marketingpundit com - Marketing Pundit.com

www.marketingpundit.com 2 Compiled by: Deep Banerjee, Marketingpundit.com (Marketing Mix) Another marketing tool for evaluating product is the Product Life Cycle (PLC).

http://marketingpundit.com/MktgLessons_files/Marketing_Mix.pdf

Date added: April 7, 2014 - Views: 1

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A New Educational Marketing Mix: The 6ps for Private School ...

Services marketing mix 7P: One of the steps that schools in the marketing process are recommended by the researchers is implementing the marketing mix. Marketing mix is controllable tools that institutions use to getting appropriate response from their target markets. Ivy

http://www.maxwellsci.com/print/rjaset/v4-4314-4319.pdf

Date added: December 23, 2012 - Views: 20

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9.IRACST A compartive study on product mix in corporate ho…

Marketing mix for hospitals consists of 7P’s; Product/Service, Price, Place, Promotion, People, Physical Evidence and Process. The objective of marketing mix in the hospital is to put the right service (patient expected/desired) in to the right

http://www.iracst.org/ijcbm/papers/vol2no12013/9vol2no1.pdf

Date added: September 24, 2013 - Views: 1

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FPT.ePOS - Sales & Marketing Solution - Trang chủ | Công ...

marketing activities based on 7P Marketing Mix. FPT. ePOS allows CSP’s to consolidate all sales activities for multiple services including mobile, data, VAS and TV on a single sales platform that provide an unified interface to complex back-end systems.

http://www.fis.com.vn/sites/default/fis/20130606_fpt.epos_.pdf

Date added: January 15, 2014 - Views: 1

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Marketing of Luxury Brands - brandchannel

marketing mix and branding strategies, which make it acceptable to pair these two brands. This is something that was not practiced before. eg. Wearing an Armani shirt with a pair of GAP jeans 9. Factors at play

http://www.brandchannel.com/images/papers/297_Luxury_Branding_India.pdf

Date added: November 17, 2011 - Views: 61

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MARKETING MIX APPROACHES: WHERE IS “BRANDING”?

MARKETING MIX APPROACHES: WHERE IS “BRANDING”? Marketing mix has become one of the most favorite topics for analysis by ... Marketing – new sight on the system. 7P Product, Price, Place, Promotion, People, Process, Physical Evidence Booms, B.H., &

http://www.buk.irk.ru/library/sbornik_11/semyonova4.pdf

Date added: May 25, 2013 - Views: 4

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MARKETING STRATEGIES IN LIFE INSURANCE SERVICES

There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the

http://www.indianresearchjournals.com/pdf/IJMFSMR/2012/November/12.pdf

Date added: May 6, 2013 - Views: 33

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Marketing Basics 9-19 - University of Arkansas

determining your marketing strategy: •4Ps of marketing (7P), •Marketing Mix, •Strategic marketing. 4Ps of Marketing4Ps of Marketing Basic Components of a marketing plan: • Product • Place (and Time) • Price • Promotion Additional 3 marketing areas:

http://www.uark.edu/ua/mngrisk/pdf_files/Marketing%20Basics%209-19.pdf

Date added: February 12, 2014 - Views: 1

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SERVICE SECTOR MARKETING - Paramountessays

marketing mix approach has been criticized for being incomplete, because it does not bear in mind customer-needs and it industrial marketing (Bitner, 1995, ... 7P's by adding Participants, Physical Evidence, and Process to the original 4P's.

http://static.paramountessays.com/data/7.en/60/coursework.pdf

Date added: September 17, 2011 - Views: 8

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Unit Title: Marketing Policy Planning and Unit Code: MKT ...

2. Understand the concept of the marketing mix (particularly the ‘7P’ service marketing mix) and its application nationally and internationally and especially the interrelated and interactive

http://www.abeuk.com/content/docs/nqfdocs/Syllabuses/BusinessManagement/MarketingPolicyPlanningandCommunication.pdf

Date added: September 26, 2012 - Views: 33

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CHAPTER V CONCLUSION AND SUGGESTION - Binus University

Result of the study explained that 7P Marketing Mix has no positive influence on brand loyalty. Therefore, the suggestion of researchers for the Sriwijaya Air is to

http://library.binus.ac.id/eColls/eThesisdoc/Bab5/bab%205_2013_0089.pdf

Date added: December 17, 2013 - Views: 1

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Design of Productive Services Marketing Mix to Improve Brand ...

Design of Productive Services Marketing Mix to Improve Brand Personality in Tehran's Chain Stores Mohammad Aghaei1, Amir Motalebi2, ... introduced 7P model as the right model for the services organizations that have three extra Ps in addition to the

http://www.textroad.com/pdf/JBASR/J.%20Basic.%20Appl.%20Sci.%20Res.,%203(7)424-432,%202013.pdf

Date added: August 10, 2013 - Views: 1

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Analisis Marketing Mix di Universitas Ciputra Library Surabaya

In 7P marketing mix variables in University of Ciputra Surabaya Library can also be linked to several indicators of customer satisfaction with the performance of library services in the 3 existing marketing culture within the framework of the theory.

http://journal.unair.ac.id/filerPDF/abstrak_5643136_tpjua.pdf

Date added: December 18, 2013 - Views: 4

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Level 5 Diploma - ABMA - Vocational Qualifications, our ...

What are the theoretical limitations of the 4P marketing mix and does the extended 7P marketing mix offer any significant additional advantages for community organisations? (20 marks) Question 4

http://abma.uk.com/wp-content/uploads/2013/10/COMD-Level-5-Unit-5.pdf

Date added: October 24, 2013 - Views: 1

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An e-marketing plan for a Chinese import-export servicing company

Figure 15: An Application of 7P Marketing Mix to Winper's E-Marketing Strategy Model & Structure Online Integration Physical Evidence Confidence building Serve Online Staff always on serve Based on Bitner & Booms, 1981

http://www.mktgsensei.com/AMAE/Marketing%20Strategy/Emarketing%20Plan%20chinese%20Firm.pdf

Date added: October 29, 2011 - Views: 15

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th chapter of the Entrepreneurship book - Sharif

Marketing mix model 7P’s 7. Physical Evidence: The ability and environment in which the service is delivered – Tangible goods that help to communicate and perform the service

http://gsme.sharif.edu/~alireza_feyz/pdf/studies%20groups/bp/marketingPlanHisrich[ppt].pdf

Date added: August 30, 2011 - Views: 531

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Advances in Environmental Biology

marketing mix model indexes – 7P model – and her 7 attributes (price, advertising, location, evidences and physical facilities, people and employees, product, management and planning) in rural tourism development in

http://www.aensiweb.com/old/aeb/2014/1810-1819.pdf

Date added: June 20, 2014 - Views: 1

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The Marketing Mix Strategy in Influence to the Competitive ...

This paper will examine the impact of each element of the marketing mix strategy (7P) to the competitive advantage in telecommunication service companies in Indonesia. So it will be known which elements of the marketing mix that

http://www.iieom.org/ieom2014/pdfs/176.pdf

Date added: June 6, 2014 - Views: 1

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University of Pretoria etd CHAPTER 2 A LITERATURE REVIEW OF ...

31 • The marketing mix consists of a basic mix (product, price, distribution, and communication). The communication mix consists of mass communication,

http://upetd.up.ac.za/thesis/available/etd-11072001-165433/unrestricted/03chapter2.pdf

Date added: October 1, 2011 - Views: 74

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Prioritization of Marketing Mix with Use of AHP Technique ...

each marketing mix element was identified and after identification of criteria effective on selection of marketing mix ... Bitner in 1981 by passing many changes by expanding framework of 4p to 7p( Product , Price , Promotion , Place ,

http://www.textroad.com/pdf/JBASR/J.%20Basic.%20Appl.%20Sci.%20Res.,%202(9)8943-8951,%202012.pdf

Date added: February 24, 2013 - Views: 3

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The Object of Service Design Fernando Secomandi, Dirk Snelders

environment) into an upgraded 7P marketing mix for services. See Bernard H. Booms and Mary J. Bitner, “Marketing Strategies and Organization Structures for Service Firms,” in Marketing of Services, ed. James H. Donnelly and

http://www.mitpressjournals.org/doi/pdf/10.1162/DESI_a_00088

Date added: February 10, 2014 - Views: 1

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Factors and customer satisfaction of budget hotel customers ...

perception, marketing mix (7P’s), customer satisfaction, and customer loyalty. Budget hotel . Budget hotel is a new type of hotel that is a modern hotel existence to meet demand changes in tourism market; it is opposed to the traditional full service hotel

http://www.thaiejournal.com/journal/2556volumes1/9Yang_Yudoc.pdf

Date added: October 24, 2013 - Views: 3

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The 7Ps of markeng

The tradional mix is somemes ... market 7P offers are ... will work on home to develop an offer based on 3 of the 7Ps Title: HC marketing blok2 week 3.ppt Author: Charlie Mulholland Created Date: 11/24/2009 6:15:24 PM ...

http://intra.iam.hva.nl/content/0910/propedeuse/marketing//intro-en-materiaal/HC-marketing-blok2-week-3.pdf

Date added: August 3, 2013 - Views: 4

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PILKADA: POLITICALMARKETINGATAU MARKETING MIX? - Repository Home

in order to reach or win votefrom people, and also describes as 7P Marketing Mix Another. The purpose of this article is to describe and to explain the Political Marketing and 7 P Marketing Mix, which has a close relationship with PILKADA.

http://repository.library.uksw.edu/bitstream/handle/123456789/350/ART_Seto%20Herwandito_Pilkada%20Political%20Marketing%20atau%20Marketing%20Mix_Full%20text.pdf?sequence=2

Date added: January 3, 2014 - Views: 2

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MARKETING MIX POLICIES IN FMCG CASE-STUDY: THE ADVERTISING ...

1307 Figure 1: The 4P-7P of Marketing Adapted from: Palmer (2004) Corporate branding Among the changes that businesses make as they move toward globalization is a shift in

http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_051.pdf

Date added: May 2, 2013 - Views: 45

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Pentingnya Penerapan Teori Marketing 7P dalam Usaha Anda

7P Dalam Bauran Pemasaran, Dalam komunikasi pemasaran diperlukan suatu pendekatan yang mudah dan fleksibel yang terdapat pada bauran pemasaran (marketing mix).

http://fekon.upb.ac.id/wp-content/uploads/2011/10/Penerapan-Teori-Marketing-7P-dalam-Usaha-Anda.pdf/

Date added: July 16, 2014 - Views: 1

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malaysian airlines marketing mix

Furthermore, being with Malaysian Airlines the co-leader in the region, ... - Air Asia Marketing Mix ( 7P’s) Consumer . Behaviour. Theories -Expectancy theory. ... 3.9.5 Marketing Mix ... tour operators, travel agencies, airlines, transportation, ...

http://www.pdfspath.com/download/malaysian%20airlines%20marketing%20mix.pdf

Date added: July 24, 2014 - Views: 1