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Zindagi on television - bringing us closer: a study of Pakistani TV dramas on Indian television

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Stories travel beyond borders via Television. The book captures the journey of Pakistani TV Dramas into the hearts of Television audiences in India. ZEE Network India's Zindagi Channel offers a new window to look into the common Pakistani households that are similar yet different for Indian Television audiences; bringing us closer to life in Pakistan. The present exploratory study helps in understanding the reasons for fast growing viewership of Pakistani TV Dramas on Indian Television. The book presents a garland of TV Dramas from Pakistan that demystify certain myths about women, family and relationships; redefining modernity for the easternized societies. This book is useful for the students of Journalism and Mass Communication, Television & Culture Studies, Visual Arts, Indo-Pak Entertainment Studies and for the students of Political Science, History and Sociology.

Author(s): Jyoti Mehra, K.S. Kusuma
Publisher: LAP Lambert Academic Publishing
Year: 2015

Language: English
Commentary: https://www.lap-publishing.com/catalog/details//store/tr/book/978-3-659-77860-5/zindagi-on-television-bringing-us-closer
Pages: 236