Intended for students—and everyone else who writes for online media—Writing for the Internet: A Guide to Real Communication in Virtual Space is a landmark collection of grounded and practical applications about writing effectively and concisely. It covers just about everything one needs to know about a broad array of topics including online publishing, new media news writing, blogging, micro-blogging, Internet writing technologies, and social media/ownership. At the same time, it addresses theories, methods, and practices used by Internet writers and online journalists from a wide range of backgrounds.The book introduces students who will be writing online—and this includes all disciplines of every possible major—to the basic tenets of good online writing habits and principles. It will help bloggers hone their thoughts and express them in writing that works in real-time media. And it will help those who wish to take advantage of the extraordinary profit-making potential the Internet represents.
Author(s): Craig Baehr, Robert C. Schaller Jr.
Edition: 1
Year: 2009
Language: English
Pages: 241
Contents......Page 6
Section One. Online Publishing......Page 16
1. From Print to Electronic......Page 18
2. New Media Theory......Page 30
3. Convergence......Page 48
Section Two. New Media News Writing......Page 60
4. New Media News Writing......Page 62
5. Media and Digital Literacy......Page 86
6. Narrative Theory......Page 96
Section Three. Internet Writing and Technologies......Page 110
7. Web 2.0 Technologies......Page 112
8. Chunking and Hyperlinking......Page 126
9. Ownership and Copyright of Digital Content......Page 140
Section Four. Visual and Interactive Rhetoric......Page 152
10. Visual Structure and Information Design......Page 154
11. Interactive Content......Page 168
Section Five. Social Media......Page 180
12. Blogging......Page 182
13. Reading Online......Page 196
14. Cognitive and Psychological Aspects of Online Writing......Page 202
Appendix: Tips for Writing, Interviewing, and Blogging......Page 214
Bibliography......Page 224
Index......Page 236
