This book interrogates the significance of the revival and reformulation of the romance genre in the postmillennial period. Emma Roche examines how six popular novels, published between 2005 and 2015 (Twilight, Fifty Shades of Grey, Gone Girl, Sharp Objects and The Girl on the Train), reanimate and modify recognisable tropes from the romance genre to reflect a neoliberal and postfeminist cultural climate. As such, Roche argues, these novels function as crucial spaces for interrogating and challenging those contemporary gender ideologies.
Throughout the book, Roche addresses and critiques several key attributes of neoliberal postfeminism, including a pervasive emphasis on individualism and personal responsibility; an insistent requirement for self-monitoring, self-surveillance, and bodywork; the celebration of consumerism and its associated pleasures; the prescription of mandatory optimism and suppressing one’s ‘negative’ emotions; and the endorsement of choice as a primary marker of women’s empowerment. While much critical attention has been devoted to those attributes and their pernicious effects, Roche argues that one crucial repercussion has been largely overlooked in contemporary cultural criticism: how these ideologies function together to effectively sanction gender-based violence. Thus, Roche exploits textual analysis to demonstrate the subtle ways in which neoliberal postfeminism can augment women’s vulnerability to male violence.
Author(s): Emma Roche
Series: Routledge Advances in Popular Culture Studies
Publisher: Routledge
Year: 2023
Language: English
Pages: 139
City: London
Cover
Half Title
Series
Title
Copyright
Contents
Acknowledgements
Introduction
Dominus Obsequious Sororium
‘Silly Novels by Lady Novelists’
“Somebody’s Trying to Kill Me . . . and I Think It’s My Husband”
Re-Reading the Romance
Reference List
1 The Twilight of Postfeminism
What Choice Have I?
What a Girl Really Wants (but Is Ashamed to Admit)?
Prince-Like Vampires and Paranormal Romances
Eager for Eternal Damnation
Reference List
2 Fifty Shades of Neoliberalism
‘Feminists for Orgasms?’
Affective Dissonance
Consent Is a Grey Area
Reference List
3 Happily Never After
‘Vagina-Dentata Dames’?
The Cool Girl
Making a (Neoliberal) Monster
Everyone Loves the Dead Girl
‘Well, If It Isn’t Nancy Drew’
Intimate Terrorism
Reference List
4 Hell Hath No Fury
Female Rage and the Postfeminist Masquerade
“The Powerful Illusion of Delicate Girlhood”
Mean Girls
“I Wish I’d Be Murdered”
Reference List
Conclusion
All the Rage
Reference List
Index