Wireless Data Services: Technologies, Business Models and Global Markets

Half-title......Page 3
Title......Page 5
Copyright......Page 6
Dedication......Page 7
Contents......Page 9
Figures......Page 14
About the authors......Page 17
Foreword......Page 19
Acknowledgements......Page 22
Abbreviations......Page 24
1 Introduction......Page 41
1.1 Progress in wireless technology......Page 43
1.2 The business model and global wireless competition......Page 44
1.3 Cross-cultural challenges......Page 45
1.4 What makes this book unique?......Page 46
1.5 How is the book organized?......Page 47
1.6 Who should read this book?......Page 49
1.7 Summary......Page 50
2 The impact of globalization......Page 52
2.1 The impact of globalization and wireless technology on education......Page 53
2.1.1 The Internet at school......Page 54
2.2.1 The impact on subscriber adoption and how wireless phones emerge as a necessity......Page 55
2.2.3 E911......Page 56
2.2.5 Wireless data and messaging......Page 58
2.2.7 Privacy vs security......Page 59
2.3 Globalization: culture and lifestyle......Page 60
2.3.3 Wireless lifestyles......Page 61
2.4 Effect on business sectors......Page 62
2.5 Operator perspective......Page 63
2.5.2 NTT DoCoMo......Page 64
2.6 Equipment manufacturer perspective......Page 66
2.6.2 Acceleration of joint development beyond the border......Page 67
2.6.3 Software crisis......Page 68
2.7 Computer industry perspective......Page 69
3.1.1 Market analysis......Page 72
3.1.3 The need for wireless devices to improve security......Page 73
3.1.5 Technology roadmap......Page 74
3.1.10 NextWave debacle......Page 75
3.1.11 Enterprises in the USA are more amenable to wireless data applications......Page 76
3.2.1 Market analysis......Page 77
3.2.3 Expansion of the pre-paid service......Page 78
3.3.1 Market analysis......Page 79
3.3.2 Device development......Page 80
3.3.3 Wireless kingdom......Page 81
3.4.1 Market analysis......Page 82
3.5.1 Market analysis......Page 83
3.5.2 Showcase of wireless service: Hong Kong......Page 84
3.6.1 CPP and Pre-pay......Page 85
3.6.2 Wireless data market......Page 86
3.7 Australia......Page 87
3.8 Africa......Page 88
3.9 The growth of WLAN......Page 89
4.1.1 Cost effectiveness......Page 92
4.1.5 Personalization and customization......Page 93
4.1.7 Ubiquitous access......Page 94
4.1.9 Messaging and presence-based services......Page 95
4.2.1 Access to corporate PIM......Page 96
IT network alarm and monitoring......Page 97
Healthcare......Page 98
Transportation and logistics......Page 99
4.2.3 Sales force and field service......Page 100
Rugged devices......Page 101
Alerts-based enterprise......Page 102
Use of WLANs......Page 103
5 The wireless value chain......Page 105
5.1 The wireless value chain......Page 106
5.1.1 Device manufacturers......Page 109
5.1.2 Operating system providers......Page 110
5.1.3 Infrastructure providers......Page 112
5.1.5 The rise of MVNOs......Page 114
5.2 Aggregators–content/application/services......Page 118
5.2.1 Middleware solution providers......Page 119
5.3 Enterprise solution providers......Page 120
5.4 Where is the value in the wireless value chain?......Page 121
5.5 Analyzing the forces influencing the value chain......Page 122
5.5.1 Five Force analysis......Page 123
5.5.2 Clockspeed in network markets......Page 126
Horizontal industry structure......Page 127
5.5.4 Device value chain......Page 128
5.5.5 Infrastructure value chain......Page 131
5.6 Conclusion......Page 134
6.1 The pervasive computing landscape......Page 135
6.2 Systems and architectures......Page 139
6.3 Packet data......Page 142
6.3.2 Packet data is economical......Page 143
6.3.3 Packet data is “always on”......Page 144
6.3.5 All-IP network......Page 145
6.4.1 Digital cordless-based public systems (DECT, PHS)......Page 147
6.5 Wireless LAN, home networks......Page 149
6.5.1 IEEE 802.11x......Page 151
6.5.3 UltraWideBand (UWB)......Page 153
6.6.1 Bluetooth......Page 155
6.7 Evolution scenarios towards 3G......Page 156
GSM operators......Page 157
TDMA (IS-136) operators......Page 159
6.8 Devices and terminals......Page 160
6.8.2 Display......Page 161
6.8.4 Antenna......Page 162
6.9 Smart cards......Page 163
7.2.1 Network-based solutions......Page 164
7.2.2 Handset-based solutions......Page 165
7.3 Fiberless optical system......Page 167
7.4 Smart antennas......Page 169
7.6 IP-based technologies......Page 170
7.6.3 Multi-Protocol Label Switching (MPLS)......Page 171
7.7 Voice......Page 172
7.7.1 Telephony network......Page 173
7.7.7 Audio files......Page 174
7.8 Telematics......Page 176
7.9 Biometrics......Page 178
7.9.1 False rejection and false acceptance......Page 179
7.11 SMS......Page 183
7.12 Software agents......Page 185
7.13 Middleware/gateway components......Page 186
Jini......Page 187
Universal Plug and Play......Page 188
7.14.2 Synchronization......Page 189
7.15 Transcoding of content......Page 190
WAP-WML......Page 192
Compact_HTML/i-HTML......Page 194
7.16.2 Software environment for wireless (JAVA)......Page 195
7.16.4 Human interface functions......Page 197
8.1 Introduction......Page 199
8.2 The i-mode phenomenon......Page 200
8.3 Business model for content service providers......Page 206
Airtime......Page 207
Advertising brand......Page 208
8.3.5 Free content is not a business model......Page 209
Operator-led......Page 210
Cooperative model......Page 211
8.4 Business model of advertising and publishing services......Page 213
8.4.1 Advertising strategies......Page 214
8.5 Business model for device manufacturers......Page 216
8.6 Business model for operators......Page 218
8.6.1 Conundrum for operators?......Page 221
8.7 Business model for WLAN operators......Page 222
8.8 Business model for platform services......Page 225
8.9 Business model of fixed wireless integration......Page 226
8.10 Business model for 3G services; differentiation from 2G systems......Page 227
8.10.1 Video mail service (email with short video message)......Page 228
8.10.3 Video clip download service......Page 229
8.11 Conclusion......Page 232
9 Business issues and challenges......Page 233
9.1 Hyping: a useful business strategy?......Page 234
9.2 Transition from flat rate to à la carte billing models......Page 237
9.2.1 What are customers willing to pay for?......Page 238
9.3 Mobile SPAM......Page 239
9.4 WLAN business......Page 240
9.4.1 Economies of scale – lessons from Metricom and Mobilestar failures......Page 241
9.5 Interoperability......Page 243
9.6 Decreasing churn and increasing ARPU......Page 244
9.7 3G auctions and spectrum......Page 246
9.8 Consolidation......Page 247
9.9 Market saturation and search for new market strategies......Page 249
9.10.1 P3P......Page 251
9.10.4 Wireless advertising......Page 253
9.10.5 Dos and don’ts of privacy......Page 254
9.11 Security......Page 255
9.12 Position location rollout and privacy......Page 256
9.13 Mobile fraud......Page 260
9.14 Transfer of technology......Page 263
9.15 Conclusion......Page 265
10.1.1 Moore’s Law......Page 266
10.1.2 Shannon’s Law......Page 269
10.2 Spectrum issues......Page 270
10.3 Challenge for high-performance devices......Page 272
10.4 IEEE 802.11 vs Bluetooth vs 3G......Page 273
10.5 Transition from 2.5G to 3G......Page 275
10.5.1 Type 1: Overlay approach; PDC to WCDMA (NTT DoCoMo and J-Phone)......Page 276
10.6 Battery life......Page 278
10.7 Security......Page 279
10.7.4 Policy reviews......Page 280
10.8 Transcoding and usability – phones/apps/services......Page 284
10.9 Global roaming......Page 285
10.10 Billing and payment issues......Page 287
11.1.2 How wireless was used to solve the problem......Page 292
11.1.3 Solution architecture......Page 293
11.2.2 How wireless was used to solve the problem......Page 294
11.2.3 Solution architecture......Page 295
11.2.4 ROI/lessons learned......Page 296
11.3.1 Problem description......Page 297
11.3.3 Solution architecture......Page 298
11.3.4 ROI/lessons learned......Page 299
11.4.1 BlackBerry in the workplace – potential users......Page 300
11.5 Conclusions......Page 301
12.2 One-on-one with Mark Anderson......Page 302
12.3 One-on-one with Frank Yester......Page 307
12.4 One-on-one with Jon Prial......Page 312
12.5 One-on-one with Steve Wood......Page 316
12.6 One-on-one with Mark Tapling......Page 321
12.7 Conclusion......Page 324
13.1 Introduction......Page 328
13.2 Systems beyond 3G (B3G)......Page 332
13.2.1 OFDM (Orthogonal Frequency Division Multiplexing)......Page 335
13.2.2 All-IP networking for 3G/beyond 3G mobile systems......Page 336
13.4 Battery technology......Page 338
13.5 How to get on well with a limited frequency resource?......Page 342
13.6 Re-configurable terminal/software defined radio technology......Page 343
13.7 Mesh networks......Page 344
13.8 Seamless migration and multiple wireless systems......Page 347
13.9 Multimodal user interfaces......Page 348
13.10 Wearable computing......Page 350
13.11 Ultrawideband technology......Page 351
13.12 Applications and services......Page 354
13.12.1 M-government anyone?......Page 359
13.13 The promise of Web services......Page 360
13.14 Intelligent agents......Page 362
13.15 R&D......Page 364
13.15.2 How to measure R&D investments?......Page 365
13.16 Conclusions......Page 369
14 Conclusions and recommendations......Page 370
14.1.1 Diversification, personalization and ubiquity......Page 371
14.1.2 Multigeneration and multimedia......Page 372
14.2 Scenarios......Page 373
14.2.1 Scenario 1: expected development......Page 374
14.2.2 Scenario 2: disruptive movement......Page 375
14.3.1 Effort to enlarge the wireless market and to create new services......Page 376
14.3.3 Pursuit for diversification of new business opportunities and revenue sources......Page 377
14.4.1 DoCoMo 2010 Vision......Page 378
14.4.2 Project Oxygen......Page 379
14.5 Epilog......Page 380
BOOKS......Page 383
MAGAZINE ARTICLES AND WHITEPAPERS......Page 386
REPORTS......Page 388
Index......Page 389