What is Anthropology? Why should you study it? What will you learn? And what can you do with it? What Anthropologists Do answers all these questions. And more. Anthropology is an astonishingly diverse and engaged field of study that seeks to understand human social behavior. What Anthropologists Do presents a lively introduction to the ways in which anthropology's unique research methods and cutting edge thinking contribute to a very wide range of activities: environmental issues, aid and development, advocacy, human rights, social policy, the creative arts, museums, health, education, crime, communications technology, design, marketing, and business. In short, a training in Anthropology provides highly transferable skills of investigation and analysis. The book will be ideal for any readers who want to know what Anthropology is all about and especially for students coming to the study of Anthropology for the first time.
Author(s): Veronica Strang
Year: 2009
Language: English
Pages: 221
Contents......Page 6
Acknowledgements......Page 10
What Do Anthropologists Do?......Page 12
Employing Anthropology......Page 15
Conducting Research......Page 16
Balancing Acts......Page 20
Facilitating Cross-cultural Communication......Page 23
Defending Livelihoods and Knowledge......Page 25
Human Rights......Page 28
Land Rights......Page 29
Participatory Action......Page 32
Crossing Boundaries......Page 37
Aid and Ambiguity......Page 38
NGO-graphy......Page 41
Assisting Aid......Page 43
Dealing with Displacement......Page 44
Understanding Race and Racism......Page 45
Critiquing Development......Page 48
In Development......Page 51
Connecting Multiple Realities......Page 54
Conserving Cultural Diversity......Page 61
Globalization......Page 64
'Environmental' Problems......Page 69
Indigenous Knowledges......Page 73
Political Ecology......Page 74
Unpacking Garbage......Page 77
Human–Animal Relations......Page 78
Anthropology and Environmentalism......Page 81
The Big Picture......Page 87
The Not So Big Picture......Page 92
Home Work......Page 95
Prescription and Persuasion......Page 96
Education......Page 99
Money Matters......Page 104
Anthropologists in Business......Page 110
Multinational and Multicultural Communication......Page 114
Anthropology and Communications Media......Page 117
Marketing Anthropology......Page 120
Designing Anthropology......Page 123
Health in a Cultural Context......Page 127
From the Cradle to the Grave......Page 129
Food and Lifestyle......Page 135
Understanding Disease......Page 140
Drug Cultures and Crime......Page 141
Managing Health......Page 146
Defining Identity......Page 149
Gender and Sexuality......Page 150
Race, Nationalism and Social Movements......Page 152
Representing Identity......Page 154
Art and Performance......Page 156
Museums and Cultural Heritage......Page 162
Film and Photography......Page 165
Applying Anthropology......Page 168
Interdisciplinary Anthropology......Page 169
Transferring Anthropology......Page 170
What Kind of People Become Anthropologists?......Page 173
Appendix 1. Studying Anthropology......Page 175
Appendix 2. Further Reading......Page 177
Appendix 3. Other Resources......Page 184
E......Page 187
T......Page 188
Notes......Page 189
Bibliography......Page 192
C......Page 216
E......Page 217
I......Page 218
O......Page 219
S......Page 220
W......Page 221
