The first text that studies the science behind the trends and look at every aspect of wellness across the tourism and hospitality industries. It provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable wellness products, services and practices.
Author(s): Bendegul Okumus
Publisher: Goodfellow Publishers
Year: 2022
Language: English
Pages: 246
City: Oxford
Cover
Title Page
Contents
Preface
About the authors
1 Introduction to Wellness Management in Hospitality and Tourism
Wellness tourism and Covid-19
Case study: Bucuti & Tara Beach Resort, Aruba
Case study: Secondary wellness tourists, the Bucket List Family
2 Quality of Life and Wellness in Hospitality and Tourism
Case study: Six Senses Bhutan
Quality of life and wellness
Quality of life and wellness in hospitality and tourism
Wellness trends in hospitality and tourism
3 Typologies of Health and Wellness in Hospitality and Tourism
Case study: Canyon Ranch
The spectrum of health and wellness tourism
Spas
Active exploration in hospitality and tourism
Holistic tourism
Occupational wellness
4 Wellness Tourism Regions and Destinations
Case study: Visit Bath: Spas Ancient and Modern
Wellness regions and destinations
Top wellness destinations
5 Segmentation in Wellness in Foodservice, Hospitality and Tourism
Case study: Big Sky Yoga retreats
Scope and segments of wellness in food service, hospitality and tourism
Understanding segmentation in wellness
Practical use of segmentation of wellness customers
6 Health and Wellness Food and Beverage Trends
Case study: The smoothie industry
The concept and scope of health and wellness food and beverages
Health and wellness food and beverage trends
7 Spa and Hot Spring Development and Management
Case study: Hévíz, Hungary
Spa and hot spring resort development
Hot springs
Spas
Management of spas and hot spring resorts
8 Wellness Events, Festivals and Activities
Case study: The MindBodySpirit Festival
Events, festivals and wellness events definitions
Impact of wellness events
9 The Design, Operation, and Management of a Wellness Event
Case study: Sedona Yoga Festival
Planning and designing a wellness event
Marketing a wellness event
Bringing it together: Hosting a wellness retreat
10 The Management and Upgrading of Wellness Amenities and Facilities
Case study: Finger Lakes Region, New York
Wellness destinations, facilities and amenities
Wellness destination management and development
Managing and upgrading health and wellness facilities and amenities
Additional considerations
11 Analysis and Management of Health and Wellness Programs and Offerings
Case study: Arctic Bath Hotel and Spa, Sweden
Wellness programs and offerings
Meeting and exceeding customer expectations
Performance indicators for wellness facilities, programs, and offerings
Data gathering and analysis
12 Management of Health and Wellness Programs for Employees
Case study: Rosen Hotels Health and Wellness Program
Health and wellness programs for employees
Areas of well-being: physical, emotional, social, and financial
Examples of employee health and wellness programs
How to start employee health and wellness programs
13 Wellness Management during Crises and Pandemics
Case study: G Adventures’ Wellness Tours
Definitions of crisis and pandemic
Wellness management during and after a pandemic
The future of the wellness economy
14 Conclusions: The Future of Wellness Management
Case study: EVEN Hotels
Revisiting wellness management concepts
Current and future generations’ expectations from health and wellness
Future of wellness concepts
Impact of crises, disasters, and pandemics on wellness concepts
Student wellness
