Questions regarding how best to communicate warnings and risk information, whether such communications are likely to be effective, and what factors influence the communication process are important across many of society's facets today. Stimulated by the tremendous growth in litigation on product liability and associated personal injury, research into warning and risk communication has developed rapidly over the last few years. This book addresses the major issues in theory, research and applications of warnings and risk communication, bringing together the leading international authorities in the field.
Author(s): Michael S. Wogalter, Dave DeJoy, Kenneth R. Laughery
Edition: 1
Year: 1999
Language: English
Pages: 365
Preliminaries......Page 1
Contents......Page 5
Editor Biographies......Page 8
Foreword......Page 10
Preface......Page 12
Contributors......Page 16
1 Overview......Page 19
2 Organizing Theoretical Framework......Page 30
3 Intermediate Processing Stages......Page 40
4 Methodological Techniques for Evaluating Behavioral Intentions and Compliance......Page 65
5 Source......Page 94
6 Channel......Page 107
7 Attention Capture and Maintenance......Page 130
8 Comprehension and Memory......Page 156
9 Attitudes and Beliefs......Page 203
10 Motivation......Page 234
11 Behavior......Page 256
12 Standards and Government Regulations in the USA......Page 274
13 Practical Considerations Regarding the Design and Evaluation of Product Warnings......Page 300
14 The Law Relating to Warnings......Page 321
15 The Expert Witness......Page 338
Subject Index......Page 357
Author Index......Page 365
