Video Game Marketing: A Student Textbook

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This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games.

Author(s): Peter Zackariasson, Mikolaj Dymek
Edition: 1
Publisher: Routledge
Year: 2017

Language: English
Pages: 164
City: Abingdon