Author(s): Frederick Wasser
Edition: 1st
Publisher: University of Texas Press
Year: 2002
Language: English
Pages: 271
Contents......Page 6
Acknowledgments......Page 10
Photo Section......Page 144
Introduction: Signs of the Time......Page 14
The American Film Industry before Video......Page 18
The American Film Industry and Video......Page 23
The Political Economy of Distribution......Page 27
Video and the Audience......Page 30
Structure of the Study......Page 31
Film Distribution and Home Viewing before the VCR......Page 36
A Brief Review of the Early Days of the Movie Industry......Page 37
From Universal Audiences to Feature-Length Films......Page 39
Movies at Home......Page 41
Tiered Releasing......Page 42
Broadcasting: The Other Entertainment Medium......Page 44
Postwar Film Exhibition......Page 49
Distributing Films to Smaller Audiences......Page 52
Television Advertising and Jaws: Marketing the Shark Wide and Deep......Page 57
The Development of Video Recording......Page 61
Broadcast Networks and Recording Technology......Page 64
Television and Recording......Page 68
Home Video 1: Playback-only Systems......Page 73
Home Video 2: Japanese Recorder System Development......Page 83
Home Video: The Early Years......Page 89
Choice, “Harried” Leisure, and New Technologies......Page 90
The Emergence of Cable......Page 94
The Universal Lawsuit......Page 95
VCR and Subversion......Page 104
X-rated Cassettes......Page 105
Videotape Pricing......Page 108
Renting......Page 111
The Years of Independence: 1981–1986......Page 117
Independence on the Cusp of Video......Page 118
New Companies Get into Video Business......Page 119
Hollywood Tries to Control Rentals......Page 123
Video, Theater, and Cable......Page 129
Pre-Selling/Pre-Buying......Page 134
Video and New Genres......Page 138
Vestron’s Video Publishing......Page 140
Conclusion......Page 142
Video Becomes Big Business......Page 156
The Development of Two-Tiered Pricing......Page 157
The New Movie Theater......Page 160
Microeconomics 1: Overview......Page 163
Microeconomics 2: Rental......Page 166
Video and Other Commodities......Page 170
Retailing Consolidation......Page 171
Breadth versus Depth......Page 174
Video Advertising......Page 176
Video and Revenue Streams......Page 177
More Money, Same Product......Page 179
Consolidation and Shakeouts......Page 183
High Concept......Page 186
Disney Comes Back On-line......Page 187
The Majors Hold the Line on Production Expansion......Page 190
Vestron Responds......Page 196
The Fate of Pre-Selling and the Mini-Majors......Page 201
LIVE, Miramax, and New Line......Page 205
Conclusion......Page 208
Media Industries after the VCR......Page 210
Home Video and Changes in the Form of Film......Page 219
Images of Audience Time......Page 225
A Philosophic View of Film and Audience......Page 227
Whither the Mass Audience?......Page 229
Notes......Page 232
Bibliography......Page 252
Index......Page 262
