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Van Gogh Tv’s Piazza Virtuale: The Invention of Social Media at Documenta IX in 1992

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»Piazza virtuale« by the artist group Van Gogh TV was not only the biggest art project on television ever—from a contemporary point of view the project was also a forerunner of today's social media. The ground-breaking television event that took place during the 100 days of documenta IX in 1992 was an early experiment with entirely user-created content. This is the first book-length study of a largely forgotten experiment: It not only documents its radicality of the approach, novel programme ideas and technical innovations. It also allows direct access to videos from the show, which were inaccessible until now, via QR codes.

Author(s): Tilman Baumgrtel
Series: Media Studies
Publisher: Transcript Verlag
Year: 2022

Language: English
Pages: 234
City: Magdeburg

Cover
Contents
Introduction: “Hallo TV”
1 From subject to project: The intellectual
and cultural environment of Piazza virtuale
2 Before and after Piazza virtuale
3 The making of Piazza virtuale
4 Piazza virtuale on air: 100 days,
600 hours of programming
5 “The show is as intelligent as its audience”:
The reception of Piazza virtuale
6 Conclusion: “Through the telephone lines
a desire, formless and unaware of itself”
Appendix 1 The segments of Piazza virtuale
Appendix 2 The Piazzettas
Appendix 3 Technology
Acknowledgements
Bibliography