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ValueSpace: Winning the Battle for Market Leadership

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This text describes a value-based approach to achieving market dominance called ValueSpace. Using results from a research study the authors show that value is the "missing link" in achieving customer loyalty, and that the three main components of customer value are performance, price and service.

Author(s): Banwari Mittal, Jagdish N. Sheth
Publisher: McGraw-Hill Companies
Year: 2001

Language: English
Pages: 265