User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.
• Define value propositions and validate target users through provisional personas and customer discovery techniques
• Explore marketplace opportunities by conducting competitive research and analysis
• Design experiments using rapid prototypes that are focused on the business model
• Conduct online user research to gain valuable insights quickly on any budget
• Test business ideas and validate marketing channels by running online advertising and landing page campaigns
Author(s): Jaime Levy
Edition: 2
Publisher: O'Reilly Media
Year: 2021
Language: English
Commentary: Vector PDF
Pages: 300
City: Sebastopol, CA
Tags: Management; Business; Design; User Experience; Storytelling; Strategy; Innovations; Prototyping; Research; Business Value
[ Preface ]
Chapter 1. What Is UX Strategy
The Evolution of the Term UX Strategy
Chapter 2. The Four Tenets of UX Strategy
How I Discovered My UX Strategy Framework
Tenet 1: Business Strategy
Tenet 2: Value Innovation
Tenet 3: Validated User Research
Tenet 4: Frictionless UX
Recap
Chapter 3. Defining the Initial Value Proposition
The Blockbuster Value Proposition
What Is a Value Proposition?
If You Don’t Want to Live in a Fantasy World...
Recap
Chapter 4. Conducting Competitive Research
Learning Lessons, the Hard Way
Looking at the Competition to Uncover Nuggets
Understanding the Meaning of Competition
Researching All of the Competitive Data Points
Recap
Chapter 5. Analyzing the Competition
The Blockbuster Value Proposition, Part 2
What Is an Analysis?
It Is Time to Take a Stand
Recap
Chapter 6. Storyboarding Value Innovation
Timing Really Is Everything
Techniques for Value Innovation Discovery
Business Models, Value Innovation, and Online Dating
Recap
Chapter 7. Creating Prototypes for Experiments
Giving It Your Best Shot
How I Became an Experiment Addict
Defining Experiments Today
Rapid Prototyping for Value Proposition Validation
Recap
Chapter 8. Conducting Online User Research
March 2020 Timeline: Coping with Insanity
User Research Primer
The Three Main Phases of Online User Research
Recap
Chapter 9. Designing for Conversion
Funnel Business
Growth Hacking, Growth Design, and the Hook Model
Conducting Landing Page Experiments
Recap
Chapter 10. Denouement
Appendix: References
[ Index ]
_y34nycu7esb0
_cwe3pi9ty30
_x9rfytwikpab
_r55casa9ahm
_fdvxkbv9tcb9
_ouzmp2yrwvgv
_l933vte36gqs
_amfk16iu5gf1
_fi9vsh87mzak
_lvxfw24b419h
_rff1jtd1koos
_5dvskjun9egq
_2ydb8x8k0nah
_6gwjq0vcn5c3
_egj4vtbe0vjq
_nb6b7wjvrch1
_sxie5llfy82w
_xjg0v9qwkj8z
_w7cydim0qwrh
_y9fdr2tofqg5
_yq8jk7uaa5kt
_rsfk1tksk7l8
_r24ailz0vaur
_r135rbeu7d9c
_s15fse5n5a4e
_hmd5pm9run0g
_mj3x3an1oy64
_ycdlbdvgsh58
_cycmhrxyd34x
_gda4pnf0yyai
_v9uo334njvqp
_ymryr2v6ha6r
_7ysalz3nnn05
_gpnyyw24w427
_civmspsq9ok7
_r6yojqdtxiio
_1rcocccm8ztq
_ynzcc8vk3igi
_hr559uyrulnd
_3arqpxckoqb9
_4kvsajrdxdfe
_44wabwuqgmm
_yezs6ghdeo21
_5w6tsh4yljsj
_w73xf1xx2z8p
_bpot8oirb3na
_wu7z4y9oy3op
_2lje5hxctw6q
_pos3glxsnkta
_a0ejto1qg33g
_ogkns2o2daja
_y6ekhh57r5p7
_fcuezn1uih3f
_ar6qq07q01it
_1y1euk4osf6
_1rf4yk9gozx0
_yg3zw5omhyjh
_riutrpwzp5an
_y7q6nlz1n21j
_62718fukzzlw
_14oqvz53fupz
_cma9j8e9cr16
_ra3rql12kof
_6ohd70ulli6f
_w2dypp10vo13
_nx9ch41z35wh
_1uj5zvbglcpt
_wmbwcoq1nfi
_2d9ins6yemk6
_b6qlxhogl0fi
_zgwwdlbe6hsy
_ki91feo484lh
_1x54o9phrvdf
_kj4raouzqy4l
_nf3wpfvwxdkw
_joh2nyc5cjbi
_anngp06ekg0b
_gqbd07utec1v
_qwjkxxq9glxn
_p217dgsazvw1
_q3uf2csiswsy
_ha0gc58q4w8h
_4nxezr70z26i
_78rqslt0hr30
_qo115xqm45rf
_esm074ygkaw6
_1dbpg0hu52do
_xf2ih1swpnpu
_rcryila6pbvf
_z6skqdhuosm0
_orkg19kmme4i
_wmdzpsj1mpaj
_k1ivijfwugvv
_mgaa7gylb7nv
_okgdq93j7u8c
_cwtsw9xexbl
_nbvxgr9fx2si
_4dxgezqqi12n
_1mm90861x8zq
_k2e1mhcx3frq
_cr4cdztzgc13
_c30h4nn5huym
_nxtdtqlqxr4n
_wdgko72twbwz
_5sr6k15046d6
_6ohd70ulli6f
