Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams.
From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company's success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals.UX Fundamentals for Non-UX Professionalsserves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research.
You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software.
What You'll Learn
Know the fundamentals of UX through real-world examples
Acquire the skills to participate intelligently in discussions about UX design and research
Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy
Who This Book Is For
Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.
Author(s): Edward Stull
Edition: Paperback
Publisher: Apress
Year: 2018
Language: English
Pages: 350
Front Matter ....Pages i-xiv
Front Matter ....Pages 1-2
UX Is Unavoidable (Edward Stull)....Pages 3-7
You Are Not the User (Edward Stull)....Pages 9-12
You Compete with Everything (Edward Stull)....Pages 13-17
The User Is on a Journey (Edward Stull)....Pages 19-25
Keep It Simple (Edward Stull)....Pages 27-33
Users Collect Experiences (Edward Stull)....Pages 35-38
Speak the User’s Language (Edward Stull)....Pages 39-42
Favor the Familiar (Edward Stull)....Pages 43-47
Stability, Reliability, and Security (Edward Stull)....Pages 49-55
Speed (Edward Stull)....Pages 57-62
Usefulness (Edward Stull)....Pages 63-66
The Lives in Front of Interfaces (Edward Stull)....Pages 67-68
Front Matter ....Pages 69-71
Perception (Edward Stull)....Pages 73-88
Attention (Edward Stull)....Pages 89-93
Flow (Edward Stull)....Pages 95-99
Laziness (Edward Stull)....Pages 101-103
Memory (Edward Stull)....Pages 105-112
Rationalization (Edward Stull)....Pages 113-116
Accessibility (Edward Stull)....Pages 117-121
Storytelling (Edward Stull)....Pages 123-129
Front Matter ....Pages 131-134
Empathy (Edward Stull)....Pages 135-145
Authority (Edward Stull)....Pages 147-151
Motivation (Edward Stull)....Pages 153-155
Relevancy (Edward Stull)....Pages 157-164
Reciprocity (Edward Stull)....Pages 165-169
Product (Edward Stull)....Pages 171-179
Price (Edward Stull)....Pages 181-193
Promotion (Edward Stull)....Pages 195-201
Place (Edward Stull)....Pages 203-205
Front Matter ....Pages 207-208
Waterfall, Agile, and Lean (Edward Stull)....Pages 209-219
Problem Statements (Edward Stull)....Pages 221-225
The Three Searches (Edward Stull)....Pages 227-231
Quantitative Research (Edward Stull)....Pages 233-242
Calculator Research (Edward Stull)....Pages 243-245
Qualitative Research (Edward Stull)....Pages 247-258
Reconciliation (Edward Stull)....Pages 259-263
Documentation (Edward Stull)....Pages 265-275
Personas (Edward Stull)....Pages 277-282
Journey Mapping (Edward Stull)....Pages 283-291
Knowledge Mapping (Edward Stull)....Pages 293-297
Kano Modeling (Edward Stull)....Pages 299-306
Heuristic Review (Edward Stull)....Pages 307-310
User Testing (Edward Stull)....Pages 311-317
Evaluation (Edward Stull)....Pages 319-322
Conclusion (Edward Stull)....Pages 323-323
Back Matter ....Pages 325-349
