This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity.
To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making—from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities.
Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.
Author(s): Thomas J. Chermack
Publisher: Berrett-Koehler Publishers
Year: 2022
Language: English
Pages: 240
City: Oakland
Cover
Half Title
Title
Copyright
Dedication
Contents
List of Figures
Preface
PART ONE. Exploring the Use of Scenarios
1. What Do You Do with Scenarios?
2. Problems with the Practice of Strategic Planning and Scenario Planning
3. Methods for Building Scenarios
PART TWO. Specific Ways to Use Scenarios
4. Seven Approaches to Using Scenarios
5. Connecting Scenarios to Their Original Purposes
6. Generating Strategies
7. Windtunneling Strategies with Scenarios
8. Testing Decisions and Options with Scenarios
9. Assessing the Financial Benefits of Scenarios
10. Modeling Financials with Scenarios
11. Developing Scenario Signals and Critical Uncer tainty Dashboards
PART THREE. Improving Organizations with Scenarios
12. Making Scenarios a Part of Organizational Culture
13. Advancing Scenario and Strategic Planning
Conclusion
Afterword
Appendix
References
Acknowledgments
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
R
S
T
V
W
About the Author
