The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide
The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers. Yet this so-called "empathize" phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet.
In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users’ desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners.
User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable.
Author(s): Marty Gage, Spencer Murrell
Publisher: Wiley
Year: 2022
Language: English
Pages: 273
City: Hoboken
Title Page
Copyright Page
Contents
Introduction
The Design Thinking Process
The Six Key Principles for
Successful User Research
How to Use This Book
Chapter 1 Making Experiences Actionable
A User-Driven Perspective on
Design Thinking
Defi
ning Value: What People Really Want
Ideal Experience Research
Chapter 2
Choosing A Research Approach
Define Your Research Objectives
Select a Research Approach
Consider the End Deliverable
Chapter 3
Finding Your Target User
Identify Participation Criteria
Create a Screener
Find Your Participants
Chapter 4
Having Effective Conversations
Formulate Your Questions
Create a Discussion Guide
Conduct Interviews
Chapter 5
Capturing Clear Data
Structure Your Data
Use a Spreadsheet Tool
Take Good Notes
Chapter 6
Describing Experiences With Stimuli
Understand the Applications of Collaging
Prepare Collage Exercises
Conduct Collage Exercises
Chapter 7
Understanding The Situations Of Use
Approaches to Contextual Inquiry
Know Your Documentation Options
Conduct an Efficient & Effective Inquiry
Chapter 8
Conducting Research
Prepare for the Study
Finalize Your Setup
Solidify the Approach
Chapter 9
Finding The Big Ideas
Code the Data
Identify Themes
Synthesize Themes
Chapter 10
Telling The Story Of The Future
Model Experiences
Design Sourcebooks
Create Storyboards
Appendix
Index
EULA
