Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services.
The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
Author(s): Iryna Kuksa, Tom Fisher, Anthony Kent
Publisher: Chandos Publishing
Year: 2022
Language: English
Pages: 282
City: Cambridge
Front Cover
UNDERSTANDING PERSONALISATION
UNDERSTANDING PERSONALISATION
UNDERSTANDING PERSONALISATION: NEW ASPECTS OF DESIGN AND CONSUMPTION
UNDERSTANDING PERSONALISATION: NEW ASPECTS OF DESIGN AND CONSUMPTION
Copyright
Contents
Personalisation
1 -
Personalisation: expectations, challenges and reality
One - The contemporary phenomenon of personalisation
Defining personalisation
Discrepancies in personalisation research
Technology as facilitator of personalisation
Producer-led, consumer-led and co-created personalisation
Privacy issues in personalisation
The structure of the book
Conclusion
References
Two - Personalising consumption or consuming personalisation
Introduction
Consumers and personalisers
Materiality of consumption and personalisation of the immaterial
Motivations to personalise consumption
Time, truth and personalised consumption
Conclusion
References
Further reading
Three - The ethical dilemma of personalisation
Introduction
Individualism, collectivism and business ethics
‘A good life’ in modern society
Ethical tensions
Power, deception and personalisation
Responsible consumption as personalisation
Personalised data flows: regulation, surveillance and misinformation
Conclusion
References
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2 -
Digital personalisation
Four - Delivering personalised, digital experience
Introduction
Social media data management and transparency
Digital wellbeing and social media
To the future: a person-centred design approach to data management in SNSs
Conclusion
References
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Further reading
Five - Predictive personalisation: are we watching or being watched?
Introduction
Mobile health – who is in control?
Health motivation apps: what's in the box?
Fitbit – a mini study
Conclusion
References
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Further reading
Six - Personalisation: what the experts think
Introduction
The role of personalisation
Different sides of personalisation
Impact and future of personalisation
Conclusion
Expert profiles (in alphabetical order)
References
3 -
Tailor personalisation
Seven - Individualisation of markets: towards personalisation
Introduction
Personalisation in a business context
Towards personalisation: the marketing process
Routes to personalisation
Conclusion
References
Eight - Consumers and producers: whose personalisation is it?
Introduction
Technology and personalisation
Artificial intelligence
Autonomy, control and power
Privacy
Bias, security and trust
Conclusion
References
Nine - Customisation and co-creation: an evolving complexity
Introduction
Customisation and mass customisation
Co-creation
Co-creation and consumer engagement
Complexity and networks
Ownership
Sharing
Social commerce
Towards new forms of personalisation
Conclusion
References
4 -
Personalisation by material engagement
Ten - Personalisation and the category of the person
Introduction
A history of the person
Persons and pseudo-persons
The legal person
The category of the person
Contemporary digital personhood
Conclusion
References
Eleven - Persons consuming
Modern experience and modern consumption
It's all about the experience
Personhood, consumption and the ecological approach to cognition
Conclusion
References
Twelve - Persons repairing: reficio ergo sum
Introduction
Learning to repair
Repair networks
Repair and the person-thing relationship
Repairing people and things with skill
Conclusion
References
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5 -
Back to the personalised future?
Thirteen - Lessons learned: personalising the future, personalising ourselves
Introduction
Perspectives on personalisation
Lessons learned and looking forward
Conclusion: back to personalised future?
References
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Index
A
B
C
D
E
F
G
H
I
L
M
N
O
P
R
S
T
U
V
W
Y
Back Cover
