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Trust and New Technologies: Marketing and Management on the Internet and Mobile Media

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This enlightening book will be of great interest to scholars, practitioners and research students focussing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.

Author(s): Teemu Kautonen, Heikki Karjaluoto
Publisher: Edward Elgar Publishing
Year: 2008

Language: English
Pages: 325