This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
Author(s): Gali Einav
Series: The Economics of Information, Communication, and Entertainment
Publisher: Springer
Year: 2022
Language: English
Pages: 139
City: Cham
Acknowledgments
Contents
Introduction
Chapter 1: The COVID-19 Pandemic and Consumer Media Behavior
1.1 Introduction
1.2 Media Patterns and Impacts During Earlier Crises
1.2.1 The Flu Pandemic of 1918–1919
1.2.2 Media Use and Communication Patterns on 9/11 (September 11, 2001)
1.3 Media Use and Communication Patterns During the COVID-19 Pandemic
1.3.1 Time Use
1.3.2 TV Watching and Video Streaming
1.3.3 Movies
1.3.4 Consumer Communications Media
1.4 Discussion
References
Chapter 2: Media Reimagined: The Impact of COVID-19 on Digital Media Transformation
2.1 Digital Transformation
2.2 The Year of OTT and “Cord Cutting”
2.3 Media Reach Redefined
2.4 Gaming Skyrockets Worldwide
2.5 Media Moving to Our Ears: From Podcasts to Audio-Based Social Networks
2.6 Media Reimagined
2.7 Global TV
2.8 New Visual Language
References
Chapter 3: How COVID-19 Impacted the Design of Consumer’s Feelings
3.1 The Rise of Behavioral Design
3.2 Principles from the Casino Were Copied One by One to Digital Technology
3.2.1 How Would You Like to Lose?
3.2.2 The Human Nature that Makes the Virtual Rewards Possible
3.3 Summary
References
Chapter 4: Music Innovation and the Impact of COVID-19 on the Way We Experience Music
4.1 Key Elements in Music Innovation
4.2 The Relationship Between Big Players in the Music Industry and Music Startups
4.3 Innovation and Entrepreneurship in Israel
4.4 The Israeli Music Startup Ecosystem 2021
4.5 The Impact of COVID-19 on the Music Industry
4.6 Discussion
References
Chapter 5: An Agile Model of TV Format Development for a Post-COVID World
5.1 Introduction
5.2 TV Formats as a Formula for Business Success
5.3 Issues in Format Development
5.4 Four Core Principles of Business Innovation
5.5 The Tech Accelerator Model
5.6 Dori Media Accelerator Case Study
5.6.1 Model Design
5.6.2 Accelerator Phases
5.6.3 Accelerator Components
5.6.3.1 Duration
5.6.3.2 Participants
5.6.3.3 Selection Process
5.6.3.4 Training Program
5.6.3.5 Business Model
5.7 Impact of COVID-19 and Remote Facilitation
5.8 Discussion and Conclusions
References
Chapter 6: The Challenge of Being Lazy
6.1 Introduction
6.2 The Argument
6.3 The Market
6.4 Decision-Making
6.4.1 Behavioral Economic Choices
6.4.2 Cognitive Choices
6.4.3 Viewer Experience: Conclusion
6.5 Content Recommendations
6.5.1 Cultural Evolution
6.5.2 Network Epistemology
6.5.3 Content Discovery
6.5.3.1 Content Bias
6.5.3.2 Conformity Bias
6.5.3.3 Model Bias
6.5.4 Presentation
6.5.5 Recommendation Implementation
6.6 Streaming in a Post-COVID World
6.7 Conclusion
6.8 Methodology Notes
References
Chapter 7: The Impact of COVID-19 on the Dispersion of Immersive Technologies and Human Behavior Research and Implementation
7.1 Introduction
7.2 Immersive Learning
7.3 Medical Training
7.4 Virtual Conferences and Remote Work Collaboration
7.5 Behavioral Research
7.6 “Exergaming” and Fitness
7.7 Clinical Immersive Applications
7.8 Summary
References
Chapter 8: The Future of Museums: The Post-Pandemic Transformation of Experiences and Expectations
8.1 Introduction
8.2 COVID Impacts the Museum World
8.3 Museum Adjustments to COVID
8.4 The NFT Revolution
8.5 Conclusion
References
Index
