The great Nokia turnaround—universal business lessons for leaders in any industry
Nokia once dominated the smartphone industry. It was to mobile phones was Kleenex is to facial tissues. Then iPhones and Androids appeared out of nowhere and pushed Nokia off the cliff. In just four years, the company lost over 90 percent of its value. Revenues were in freefall; massive layoffs became common. Pundits predicted that bankruptcy wasn’t a matter of if, it was a matter of when.
Then something equally shocking occurred. In record time, Nokia bounced back. With a vengeance. Nokia reinvented itself and is now the second-biggest player in the $100 billion-dollar global wireless market.
In Transforming Nokia, the man who orchestrated and led Nokia’s comeback—Chairman of the Board Risto Siilasmaa—reveals the story of Nokia’s fall and resurrection. He reveals the inside story of the collapse and provides survival strategies and change-management methods any business leader can take to the bank. You’ll learn how to harness the power of what Siilasmaa calls “paranoid optimism” and apply his winning entrepreneurial leadership model to rise above any challenge and drive sustainable success.
Whether you lead a team or a corporate division, head a start-up or a massive organization, and whether your business is on the rocks or running smoothly, Transforming Nokia provides everything you need to sharpen your foresight, expand your options, seize opportunities, and thrive, no matter what changes tomorrow brings.
Author(s): Risto Siilasmaa
Edition: 1st edition | Retail
Publisher: McGraw-Hill Education
Year: 12 Oct 2018
Language: English
Commentary: “Nokia’s recent transformation is one of the most dramatic corporate makeovers in modern history. Written like a thriller, Risto’s story takes us through the events that took place behind the scenes. His thoughtful reflections provide tangible lessons for any leader.” –Rich Lesser, CEO, The Boston Consulting Group
Pages: 323
Tags: Company Business Profiles
Cover......Page 2
Title Page......Page 4
Copyright Page......Page 5
Contents......Page 7
Acknowledgments......Page 11
Introduction On the Brink......Page 14
Part One: The Toxicity of Success......Page 20
Chapter 1 The Nokia Magic......Page 21
Chapter 2 Dazzled by the Sparkle......Page 29
Chapter 3 Mixed Signals......Page 44
Chapter 4 Placing Our Bets......Page 60
Chapter 5 Reality Bites......Page 70
Chapter 6 A New Hand on the Wheel......Page 88
Chapter 7 Tough Choices......Page 102
Chapter 8 Jumping Off a Burning Platform......Page 111
Part Two: Transforming to Win Again......Page 126
Chapter 9 Taking Charge in a Crisis......Page 127
Chapter 10 The Golden Rules......Page 144
Chapter 11 Plan B . . . and Plan C and Plan D......Page 157
Chapter 12 Can This Marriage Be Saved?......Page 170
Chapter 13 Hitting “Restart”—Again and Again......Page 183
Chapter 14 Bold Moves Can Be Your Best Bet......Page 197
Chapter 15 Doing the Deal......Page 211
Chapter 16 A Recipe for Reinvention......Page 228
Chapter 17 Leading with a Foot in Two Worlds......Page 242
Chapter 18 The Foundation for Our Future......Page 255
Conclusion Creating Your Own Luck......Page 274
Notes......Page 278
Index......Page 290
