Studying tourist behavior―what tourists do, what their preferences are, etc.―provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists.
With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists’ motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and goes on to makes predictions for tourist behavior in the post-COVID-19 era.
Author(s): Narendra Kumar, Bruno Barbosa Sousa, Swati Sharma
Series: Advances in Hospitality and Tourism
Publisher: CRC Press/Apple Academic Press
Year: 2022
Language: English
Pages: 347
City: Palm Bay
Cover
Half Title
Title Page
Copyright Page
About the Advances in Hospitality and Tourism Book Series
About the Editors
Table of Contents
Contributions
Abbreviations
Preface
1. Relationship Management in Spa Tourism: An Approach to Cross-border Regions
2. The Contribution of Tourist Events to Local Development: A Case Study
3. Museum Visitor Experience in Sri Lanka (Special Reference
to the Department of National Museums)
4. The Attitudes of Local Residents Toward Tourists in the Destination of Marmaris, Turkey
5. Luxury Brands: Creation and Sustainability
6. Influence of Social Media on Tourist Behavior: Indian Perspective
7. Mediating Role of Tourist Motivation and Participation with Satisfaction and Revisit Intention in Rishikesh, India
8. Changing Tourist Behavior with Growing Technology Usage: The Entry of Generation Z Tourists
9. Tourists’ Attitudes toward Cultural Heritage: Pre- and Post-Visit Evaluation
10. Foodie Tourist Behavior
11. Impact of Mobile Applications and Internet of Things (IoT) in Halal Tourism
12. A Study on Perception and Revisiting Behavior of Tourists toward Heritage Tourism Destinations in Sivaganga District, Tamil Nadu, India
13. The Relevance of Virtual Reality and Increased Reality in Events with Streaming and Livestreaming in Covid and Post-Covid-19 Era: A Touristic Perspective
14. Tourism Activities’ Role on Destination Choice and Post-Visiting Behavior: Evidence from Istanbul as a Cultural Destination
Index
