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Tourism marketing and management

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Author(s): G.P. Raju.

Language: English
Pages: 289

Preface......Page 6
Contents......Page 8
Tourism Marketing......Page 10
Growth and Development of Travel and Tourism......Page 30
Marketing of Hospitality and Tourism......Page 54
Tourism and Accommodation......Page 72
Categories of Tourist Statistics......Page 105
Techniques and Strategies in Tourism Marketing......Page 125
Marketing Promotion and Public Relations in Tourism......Page 151
Marine Tourism Management for New Era......Page 186
Development of National Parks and Tourism Marketing Strategy......Page 243
Environmental issues for Tour Operators......Page 259
Bibliography......Page 285
Index......Page 288