This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient. This book supports efforts to develop a new direction for the tourism and hospitality industry by considering their development holistically in the context of sustainable development. Going further, this book highlights actions to make the tourism system more resilient to external shocks and crises.
Readers of this book will get insights into the economic, social, technological, and environmental implications of crises on the tourism and hospitality industry in Asia, including issues within the food and beverage industry in the Asian post-COVID-19 period. This book has three major objectives: to explore the crisis context of Asian tourism and hospitality, to present multiple cases from countries in Asia, and finally to envisage the paths to make the Asian tourism system more resilient, through the discussion of new trends and issues emerging following the pandemic. This book examines the economic, social, environmental, and technological implications of crises on the Asian tourism and hospitality industry and discusses the various ways of managing these crises more efficiently, contributing new knowledge to the industry. In its wider context, this book covers tourism management, crisis management, and destination management. At the more micro level, themes explored include tourism economics, marketing management, hospitality management, food and beverage management and tourism technology.
Author(s): Azizul Hassan, Anukrati Sharma, James Kennell, Priyakrushna Mohanty
Publisher: Springer
Year: 2023
Language: English
Pages: 348
City: Singapore
Introduction
Contents
Part I: The Crisis Context
Crisis, Resilience and Recovery in Tourism and Hospitality: A Synopsis
Introduction
Crisis
Resilience and Recovery
Crisis in Tourism and Hospitality
Environmental Crisis
Societal and Political Crisis
Health Crisis
Technological Crisis
Economic Crisis
Resilience and Recovery of Tourism and Hospitality Crisis
Conclusion
References
Community Resilience and Crisis Management: Stakeholders Perspective of the Tourism Industry
Introduction
Continuous Disasters and Vulnerabilities
A Systematic Approach: Improves Destination Restoration Success
Community Resilience Crossroads
Literature Roadmap
Conceptualization and Indicative Frameworks
Managerial Implications
Conclusion
References
Corporate Social Responsibility in Tourism in COVID-19 Pandemic: A Paradigm Shift
Introduction
Academic Approaches
Rolling of SR & CSR in Tourism-Hospitality
Phases in SR-CSR Approaches in Tourism
Paradigm Shifts in SR & CSR Approaches in Tourism
Conclusion: Future of Pandemic-Driven CSR in Tourism
References
Effects of COVID-19 on Consumer Behavior in the Tourism Industry
Introduction
Consumer Behavior
Pandemic Outbreak
Consumer Attitude
Cases
Case Study 1: Hussain Sagar Lake, Hyderabad
Case Study 2: Beaches and Valleys, Visakhapatnam
Some Suggestions
Conclusion
References
Pandemic Crisis and Prospects of Tourism Along the BCIM Economic Corridor
Introduction
Global Pandemic Crisis and the BCIM-EC Tourism
Methodology and Framework
Findings and Discussion
Conclusion
References
Impact of COVID-19 Pandemic on the Tourism and Hospitality Industry of Pakistan: An Insight from Techno and Social-Economics Crisis Perspective
Introduction
Challenges that the Tourism and Hospitality Industry Face in Asia
Contribution of Tourism and Hospitality Industry in Pakistan’s Economy
Tourism and Hospitality Industry Crises Before COVID-19
Tourism and Hospitality Industry Crises During COVID-19
Post COVID-19 Pandemic Tourist Behavior
Role of Human Assets in the Tourism and Hospitality Industry
Information Technology Infusion in the Tourism and Hospitality Industry
Attractions to Promote Sustainable Tourism
Economic Impact of COVID-19 on the Stakeholders of the Tourism and Hospitality Industry
Government Incentives for the Tourism and Hospitality Industry
Quality Management (SOPs) in the Tourism and Hospitality Industry
Conclusion
References
Indian Medical Tourism: COVID-19 Situation, Planning and Reviving Approaches
Introduction
COVID-19 and Tourism
COVID-19 and Medical Tourism
Purpose of the Study
Medical Tourism Concepts
Management of Medical Tourism
Medical Tourism in India
Indian Medical Tourism at Global Level
Medical Tourism Management in India from COVID-19 Perspectives
Medical Tourism and COVID-19 Challenges in India
Post COVID-19 Medical Tourism Readiness in India
Post COVID-19 Medical Tourism Strategies
Conclusion
References
Disrupted Diners: Impacts of COVID-19 on Restaurant Service Systems and Technological Adaptations
Introduction
Restaurants in Pre-COVID-19 Times: Interplay of Tangibles (Food), Atmospherics, and Employee-Customer Engagement-Focused Service Encounters
Changing Paradigms of Restaurant Service Systems: Advancements and Service Innovations Imposed by COVID-19
Strategic Reorientation of Restaurant Service Systems: The Post-Pandemic Perspectives
Discussion and Conclusion
References
Impact of COVID-19 Outbreak on Smallholder Producers of Farming Products Supply to Tourism Business in Sri Lanka
Introduction
Types of Smallholder Farms in Sri Lanka
Animal Husbandry Farmers
Aquaculture Farmers
Crop Farmers
Theory of Smallholder Farm Production
Methodology
Results and Discussion
Socio-Economic Characteristics of Smallholder Farmers
Tourism Businesses Linked with Smallholder Farmers
Smallholder Farmers from Tourism Industry Before COVID-19 Pandemic
Impact of COVID-19 Outbreak on the Cost of Production, Revenue and Profit
Challenges Faced by Smallholder Farmers During COVID-19
Conclusion
References
Part II: Resilience and Recovery in the Post COVID-19 Period
Pandemic, Tourism and Economic Crisis: An Analysis of Performance of the Bangladesh Parjatan Corporation
Introduction and Background of the Study
Bangladesh Parjatan Corporation: Organogram, Regulatory Role, and Functions
Board of Directors of BPC
Regulatory Roles and Functions of BPC
State of the Performance of Bangladesh Parjatan Corporation: An Analysis
Income and Profit/Loss Scenario of BPC
Investment and Grants Scenario of BPC
BPC’s Contribution to the Public Treasury
Performance of Duty-Free Shops (DFS) Running by BPC
Impact of COVID-19 Pandemic on Travel and Tourism Industry of Bangladesh
Enhancing the Performance of BPC: Discussions and Ways Forward
Special Financial Package for Tourism Industry and Tourism-Friendly Policy Formulation
Establishment, Improvement, and Renovation of Basic Infrastructure and Tourism Services
Necessary Arrangements for Safety and Security of the Tourists
Adoption of Latest Technologies for Better Services and Innovative Marketing
Necessary and Timely Actions to Preserve Tourist Spots and Environments
Creation and Appointment of Skilled Manpower and Ensuring Professionalism
Coordination Among Various Public and Private Agencies
Conclusion
References
Does Tourism and Hospitality Workplace Fun Influence Employee Deep Acting in a Moderated Situation?
Introduction
Literature Review and Hypothesis Development
Workplace Fun and Work Engagement
Psychological Capital and Work Engagement
Work Engagement and Employee Deep Acting
Moderating Effect of Psychological Capital
Research Methods
Research Setting
Participants’ Information
Measurement Tools
Analysis and Findings
Analytical Technique
Method Bias
Measurement Issues
Hypothesis Testing
Discussion and Conclusion
Contributions
Implications
Limitations and Notes for Future Research
References
COVID-19 Effects, Challenges and Recovery of Rural Tourism in Iran
Introduction
COVID-19 Effects on Rural Tourism in Iran
COVID-19 Effects on Socio-cultural Sides of Rural Tourism Destinations
Nomadic Pastoralism Tourism in Iran (Qashqa’i Tribe)
COVID-19 Effects on Economic Sides of Rural Tourism Destinations
Nomads in the Northwest of Iran (East Azarbaijan Province)
COVID-19 Effects on Environmental Sides of Rural Tourism Destinations
Nomadic in the South-Western of Iran (Chahar Mahal – Bakhtiari Province)
Challenges to Recover Rural Tourism in Iran from COVID-19 Pandemic
Conclusion
References
Role of Tourist Guides in Destination Recovery Process through Cultural Tourism Product Development in Post COVID-19 Period
Introduction
Product Development in Tourism Industry
Product Development in Culture Tourism Post COVID-19 Period and Role of the Tourist Guide
Destination Improvement Process
Post-COVID-19 Destination Recovery Process
The Role of Tourist Guides in the Post-COVID-19 Destination Recovery Process
Conclusion
References
How to Make Place Branding Content Viral in Pre and Post-Pandemic Situations Through Instagram?
Introduction
Proposed Model of the Chapter (Fig. 1)
Purpose of Viral Content Marketing in Pre-pandemic Era
Place Awareness
Place Image
Development of Place Reputation
Purpose of Viral Content Marketing in the Post-pandemic Era
Providing Essence of the Place Through Content
Culture and Communities
Social Resilience
Principles of Viral Content Marketing in the Pre-pandemic Era
The Authenticity of a Place
The Distinctiveness of a Place
Principles of Viral Content Marketing in the Post-pandemic Era
Vicarious Pleasure
Creation of Wistful Nostalgia
Co-creation of Local Places Through Micro-influencers
Priorities of Viral Content Marketing in the Pre-pandemic Era
Priorities of Viral Content Marketing in the Post-pandemic Era
Leisure Destination
Collaborative Place Branding
Penetration and Comprehension of Viral Content in the Pre-pandemic Era
Attention
Penetration and Comprehension of Viral Content in the Post-pandemic Era
Understanding of the Message and Consideration
Place Attachment Through Viral Content in the Pre-pandemic Era
Place Attachment and Nostalgia
Place Narratives
Development of Attachment in the Post-pandemic Era
Psycho Pleasure
Social Pleasure
Replication and Release of Content in the Pre-pandemic Era
Replication and Release of Content in the Post-pandemic Era
Place Perception, Association, and Sharing
Contributions
Proposed Model
Practical Implications
Place Branding Process
References
Effects of COVID-19 and Recovery Process in the Turkish Tourism Industry
Introduction
The Emergent and Evolution of the Pandemic
Effects of COVID-19 on the Turkish Economy
Impacts of Digital Technology During the Pandemic
Methodology
Findings
Psychological Effect of Pandemic
Economic Effects of the COVID-19 Pandemic
Social Effects of the COVID-19 Pandemic
Attitudes Toward COVID-19 Vaccination
Conclusion and Discussion
References
The Impact of COVID-19 on Malaysia’s Hospitality and Tourism Industry: Any Recovery Measures for Transformation?
Introduction
The Impacts of COVID-19 on the Malaysian Tourism Industry
The Impacts of COVID-19 on Airline Industries
The Impacts of COVID-19 on Hotel Businesses, Hotel Workforce and Small and Medium Enterprises
Recovery Measures to Restart Tourism?
Conclusion
References
Short and Long Term Recovery of Tourism as a Way Out of COVID-19 Crisis: The Case of Turkey
Introduction
Tourism Industry in Turkey
Sector Impacts
Hospitality
Aviation
Others
Tourism Dependency and Resilience
Recovery
Short-Term Recovery
Long-Term Recovery
Conclusion
References
Digital Acceptance and Resilience in Rural Tourism Destination: A Case of Bali
Introduction
The Existing Condition of Rural Tourism Destination in Bali
Ease of Access to Planning Documents
Main Attractions of Tourist Village
Actor/Rural Tourism Manager
Rural Tourism Ownership
Collaboration Model
Tourist Experience Model
Digital Literacy
Social Media Engagement
Innovation in Rural Tourism
Typology of Digital Acceptance and Resilience in Rural Tourism
Village Revitalization: A Sustainable Livelihood Approach in the Tourism Context
Technopreneurship: Managing Productive and Creative Volunteers
Creating Job Opportunities
Local Resources
Technological Advancement
Capital Formation
Promotion of Entrepreneurial Activities
Creative Economy
Tourism-Focused Community Development
Conclusion
References
Part III: The Future Ahead
The Future of Post-Pandemic Tourism and Hospitality Industry: A Comprehensive Assessment
Introduction
Post-Pandemic Revival in Tourism and Hospitality
Resilience in Tourism and Travel Industry
Technology in the Post-Pandemic Tourism-Hospitality and Travel Industry
Conclusion
References
Rerouting Tourism and Hospitality in Crisis: A Systematic Literature Review and Future Research Directions
Introduction
Literature Review
The Evolution of Crisis
The Conceptual Foundations of Crisis
Crisis, Tourism and Hospitality
COVID-19 and Tourism
Methodology of this Study
Data Collection for Systematic Literature Review
Merger of Scopus and Web of Science Data and the Removal of Duplicates
Data Analysis
Analysis and Results of Bibliometric Analysis
Bibliographic Coupling
Citation Analysis
Three Field Plots
Prestige Analysis
Keyword Analysis
Co-citation Analysis
Thematic Synthesis of the Explored Clusters
Cluster One: Damage Control and Future Insights into the Travel and Tourism Business
Cluster Two: Crisis Framework for Travel and Tourism for Disaster Management (Examples from Modern Emerging Disasters)
Cluster 3: COVID-19 and Its Various Determinants for Impactful Overall Assessment Among Individuals
Cluster 4: Smart Approach in Developing Smart Destinations Learning from Crises
Conclusion
References
Conclusion
Index
