This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.
Author(s): Otto Eibl, Milos Gregor
Series: Political Campaigning And Communication
Publisher: Palgrave Macmillan
Year: 2019
Language: English
Pages: 431
Tags: Media and Communication, Political Campaigning, Central Europe, Eastern Europe
Front Matter ....Pages i-xxv
A Brief Historical Overview of Political Campaigning: Theories, Concepts, and Approaches (Otto Eibl, Miloš Gregor)....Pages 1-17
Front Matter ....Pages 19-19
Characteristics of the Baltic States (Vít Hloušek)....Pages 21-25
Estonia (Marju Lauristin, Sten Hansson)....Pages 27-48
Latvia (Ieva Bērziņa)....Pages 49-64
Lithuania (Ingrida Unikaitė-Jakuntavičienė)....Pages 65-82
Summary for the Baltic States (Otto Eibl)....Pages 83-85
Front Matter ....Pages 87-87
Characteristics of Central Europe (Lubomír Kopeček)....Pages 89-95
Czech Republic (Miloš Gregor)....Pages 97-113
Hungary (Balazs Kiss, Gabriella Szabo)....Pages 115-130
Poland (Wojciech Cwalina, Milena Drzewiecka)....Pages 131-148
Slovakia (Jozef Zagrapan)....Pages 149-165
Summary for Central Europe (Miloš Gregor)....Pages 167-169
Front Matter ....Pages 171-171
Characteristics of the Balkans (Věra Stojarová)....Pages 173-177
Albania (Afrim Krasniqi)....Pages 179-197
Bosnia and Herzegovina (Adnan Huskić)....Pages 199-217
Bulgaria (Ivanka Mavrodieva)....Pages 219-235
Croatia (Marijana Grbeša, Berto Šalaj)....Pages 237-254
North Macedonia (Mirjana Maleska)....Pages 255-283
Romania (Adriana Ștefănel, Silvia Branea, Ruxandra Boicu)....Pages 285-308
Slovenia (Alenka Krašovec, Tomaž Deželan)....Pages 309-324
Serbia (Siniša Atlagić, Dušan Vučićević)....Pages 325-342
Summary for the Balkans (Miloš Gregor)....Pages 343-346
Front Matter ....Pages 347-347
Characteristics of Eastern Europe (Jan Holzer)....Pages 349-354
Moldova (Igor Munteanu, Otto Eibl, Miloš Gregor)....Pages 355-371
Ukraine (Larisa Doroshenko)....Pages 373-389
Russia (John Ishiyama)....Pages 391-408
Summary for Eastern Europe (Otto Eibl)....Pages 409-412
Front Matter ....Pages 413-413
Conclusion (Otto Eibl, Miloš Gregor)....Pages 415-419
Back Matter ....Pages 421-426
