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Theory and Research in Mass Communication: Contexts and Consequences (Lea's Communication Series)

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Author(s): David K. Perry
Edition: 2
Year: 2001

Language: English
Pages: 336

Contents......Page 6
Preface......Page 8
Acknowledgments......Page 12
1 Introduction and the Historical Contexts of Media Theory and Research......Page 14
2 Processes of Theory Construction and Research......Page 45
3 Mass Media Processes and Contexts......Page 70
4 Theories of Media Audiences......Page 83
5 Media Ownership and Theories of Media Content......Page 106
6 The Cognitive Effects of Mass Communication......Page 127
7 Generally Intended Mass Media Effects: Attitude Change and Persuasion......Page 148
8 Communication Campaigns......Page 188
9 Mass Communication, Public Opinion, and Civic Engagement......Page 201
10 Unintended Effects of Mass Communication: The Impact of Media Violence and Sex......Page 233
11 Conclusion......Page 274
APPENDIX The Philosophical Context......Page 280
References......Page 291
B......Page 318
D......Page 319
G......Page 320
K......Page 321
M......Page 322
R......Page 323
S......Page 324
Z......Page 325
C......Page 326
E......Page 327
K......Page 328
N......Page 329
P......Page 330
S......Page 331
W......Page 332