TYPOGRAPHIC PROJECTS TO SHARPEN YOUR CREATIVE SKILLS & DIVERSIFY YOUR PORTFOLIO. Whether you’re a seasoned pro looking to brush up your portfolio, or a novice with a laptop full of design software you haven’t yet mastered, this book has you covered. In dozens of projects, the authors guide you through the nitty-gritty details of book design, magazine layout, poster production, and all manner of print projects, from start to finish. The Type Project Book is loaded with tips and insider knowledge that will help you hone your design skills, deepen your type knowledge, and nerd out on the history of graphic design. Each section is a deep dive into real-world design projects from working designers: a cookbook; a letterpress gig poster; an animated web banner; an infographic; even the humble business card is explored. Along the way, wisdom is offered, tips and time-saving tricks are shared, the secrets of working graphic designers are revealed — all with the requisite doses of wit one expects from seasoned professionals with decades of experience. THE TYPE PROJECT BOOK PROVIDES:
• A wide variety of typography-focused projects ranging from a single letter to a book of several hundred pages
• An understanding of the design principles involved in creating impactful graphic design
• Immersion into the wider world of type and lettering and its use for artistic expression
• Tips and techniques for the most efficient working practices
Author(s): Nigel French, Hugh D'Andrade
Edition: 1
Publisher: New Riders / Pearson
Year: 2021
Language: English
Commentary: TruePDF
Pages: 288
Tags: Graphic Design (Typography); Type And Type-Founding: Design; Web Typography
Cover
Title Page
Copyright Page
Acknowledgments
Contents
Introduction
1 Pastiche
Victorian: Embrace decorative excess
Art Nouveau: Tangled up in vines
Dada: In favor of irrationality
Constructivist: Reds, blacks, and bold diagonals
Bauhaus: Simple shapes and primary colors
Art Deco: Elegant geometry
Wartime Poster: Dig deep for victory
Pulp: Saucy and sensationalist
Swiss: Functional, neutral, and asymmetric
Country Music Poster: Create a Hatch Show Print–inspired poster
Psychedelia: Get groovy with a ’60s rock poster
Punk: There is no future in England’s dreaming
Grunge: Here we are now, entertain us
2 Short Text
Magazine Cover: Where flyaway hair and masthead meet
Classic Fiction: Type that’s in your face
Vintage Album Cover: Subdued colors and wandering baselines
Compact Disc Package: Capture a moment with a “mix tape”
Cookbook: Type in a supporting role
Theater Poster: Working with diagonals
City Poster: Vintage repetition and randomness
Travel Guide: Keeping it simple
Movie Poster: And the award goes to…
Music Festival Poster: Curate your dream lineup
More Classic Fiction: A chat about illustrating a classic
Infographic: Worth a (few) thousand words
Letterpress Gig Poster: Grooving with moveable type in the 21st century
Beer Label: Craft your favorite brew
Wine Label: Design a premium wine label
Business Card: Make a good first impression
3 Longer Text
Gift or Product Guide: Between structure and chaos
Fiction Classic: Wrangle hundreds of pages like a pro
Poetry: Be flexible and sweat the small stuff
Cookbook: Step-by-step recipe instructions
Magazine Layout: Create a six-page magazine feature article
Menu: Design a menu for your favorite restaurant
Trifold Brochure: Design a simple brochure
Visual TOC: Design a table of contents spread
Form Design: No hanging chads
4 Typographic Portraits
Neighborhood Alphabet: We’re going on a type hunt!
Beside the Sea: Evoke a place or genre with type
Environmental Alphabet: Find letters in everything
Ghost Type: Fading signs from times gone by
Collage: Combine type, texture, and vintage clip art
Type Map: Create a map exclusively from type
Celebrity Type Portrait: “Shading” with words
Hand-Lettered Type Portrait: The best of times, and the worst of times
Split-Face Type Portrait: Half man–half letters
ASCII Art: Get cryptic with an Old Master
Puzzle: Create a themed word search
An A–Z Collection: Explore the personality of type
5 Type as Image
Typographical Logo: A new logo for a venerable institution
Illustrate a Lyric with Type: Give a typographic voice to a favorite song lyric or quote
Typeface Design: A chat with the creator of Barlow
Shaped Text: Give visual form to the words
Animated Web Banner: Make it move
Type Patterns and Transformations: What letters do when they’re off duty
Build a Chiseled Drop Cap: Go large with your initial letter
Add Flourishes to Your Type: Let your letters sprout swirls and spirals
Icons: Turn symbols into a working picture font
Hand Lettering: Create a hand-lettered quote
Large Letter Postcard: Bold letters worthy of a great city
Color Fonts: Explore the possibilities of chromatic type
Hoodie: Wearable type
Interpret a Word or Phrase: Use a twist to enhance the meaning
Silkscreened Gig Poster: Indie rock in limited color
Interpret a List or Series: Rain later. Good.
Index of Typefaces
A
B
C
D
E
F
G
H
J
K
L
M
O
P
R
S
T
U
V
W
Z
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
