Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Wayis an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies.
The Tesla Waywill look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He has also interviewed a cross-section of Tesla's current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analyzing efficiency of processes on the factory floor.
Author(s): Michael Valentin
Publisher: Kogan Page
Year: 2019
Language: English
Pages: 224
City: London
Cover
Contents
List of figures
About the author
Acknowledgements
Preface
1 The 3rd Industrial Age is over: So far so good
Innovation and industrial revolution, the inevitable acceleration
The human brain and exponential law
The happy globalization paradigm
Toyotism, a providential model
Limitations of the model
2 The 4th Age of Industry: Real disruption or false revolution?
Four new challenges for industry
Doubters’ wrong right reasons
The 4th Age of Industry orphaned by a lack of organizational disruption
Teslism as a potential organizational model for the 4th Age of Industry
3 The seven principles of Teslism
Principle 1: Hypermanufacturing
Principle 2: Cross-integration
Principle 3: Software hybridization
Principle 4: Tentacular traction
Principle 5: Story-making
Principle 6: Start-up leadership
Principle 7: Human and machine learning
4 Onwards and upwards for the 4th age of industry
The 4th Industrial Revolution is already here
Teslism and its three concentric circles: a systemic model
The three circles model is not specific to Tesla
5 How can you implement the Tesla way in your organization?
Diagnose hypermanufacturing with a 4.0 VSM
Diagnose cross-integration with an augmented version of the Porter Forces
Diagnose software hybridization with a smart matrix
Diagnose tentacular traction with business segmentation
Design a customized story-making strategy
Diagnose start-up leadership systems and behaviours
Diagnose people and machine learning with skill-centric assessment
Implement a new way to drive your business like a start-up
Implement an augmented version of your industrial organization
Implement a new way of working and learning
Conclusion
Appendix
References
Index
