The Social Media Journalist Handbook

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Acknowledgments
List of Illustrations
Introduction
Notes
PART I: History and Overview of the Evolution of Social Media in Journalism
Chapter 1: A Theoretical Framework for Understanding the Impact and Role of Social Media in Journalism
Conclusion
Notes
Chapter 2: The Evolution of Social Media in Journalism
Conclusion
Notes
Chapter 3: Where the Jobs Are
Beyond Traditional Roles in a Newsroom
Education
New Job Reality
Online Comments
Notes
Chapter 4: Legal and Ethical Considerations of Using Social Media in Journalism
First Amendment
Ethical Considerations
Ethics for Bloggers
Online News Association
Notes
Chapter 5: The Rise of Fake News and Its Impact on Journalism
Zuckerberg at Capitol Hill Hearings
Twitter
The Echo Chamber Effect
Role of Bloggers and Citizen Journalists
Fake News to Some May Not Be Fake News to All
Conclusion
Notes
PART II: The Practice of Social Media Journalism
Chapter 6: Personal Branding for Journalists
How Do You Build an Authentic Brand?
Personal Brand Statement
Should You Get Verified?
Conclusion
Notes
Chapter 7: How to Tweet Without Getting Fired
Fourth Estate
Conclusion
Notes
Chapter 8: How to Find Sources, Stay on Top of Trends, and Verify Information
Reddit
Social Media Management Tools and Apps
Journalism Crowdsourcing
Social Media Groups
Conducting Interviews via Social Media
“Tweetiquette” for Interviews
Importance of Verification
How to Combat Misinformation
The Verification Process
Conclusion
Notes
Chapter 9: Best Practices for Curating and Creating Content for and With Digital and Social Media
Content Curation
Content Creation
How to Increase Social Interaction
Fun Facts to Know About Content on Social Media
The Importance of Headlines
Blogging
Vlogging
Podcasting
How to Create a Podcast
Conclusion
Notes
Chapter 10: Promoting Your Content
How to Identify Your Target Audience
Ten Ways to Increase Your Organic Reach on Social Media
Conclusion
Notes
Chapter 11: Importance of Measuring Your Success
Start by Creating a Social Media Marketing Strategy
Pay to Play
Understanding the Importance of Google
Measuring Traffic to Your Website
Conclusion
Notes
Chapter 12: Social Media for Public Relations
Theoretical Framework for Understanding PR
Going Beyond Traditional Journalists
Monitoring Reputation in Today’s World
Conclusion
Notes
Glossary
Index