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Author(s): Tobias, Ebner, Granitza, Levin
Publisher: Edison Verlag
Year: 2019
Language: English
Pages: 171
Tags: The SEO Book: Search Engine Optimization 2020
Content
1.0 Definition of SEO
1.1 Basic understanding
1.2 How the Google Ranking works
1.3 Crawling and indexing as the cornerstones of Google search (How does Google get information?)
1.4 Building a campaign for search engine optimization
1.5 Google and its clever helpers - Google Bots
2.0 The way to the top position in the search index
2.1 Keyword research
2.2 Further Strategies for Keyword Research
2.3 Before continuing: Observe quality guidelines!
2.4 Developing a competitive SEO strategy
2.5 ON-PAGE SEO Measures
2.6 Pagespeed - the most important factor?
2.7 The power of structured data
2.8 A Guide to OFF-Page Optimization
3.0 The Underestimated Importance of Local SEO
3.1 Definition
3.2 Important ranking factors of the Local SEO
3.3 Backlinks - an indispensable part of Local SEO
3.4 Definition of Local Citations
3.5 The connection between the Local Citations and the Local Search
3.6 The role of reviews and ratings in Local SEO
3.7 Structured data and its role in Local SEO
3.8 The location of the user and the distance to the enterprise are decisive
3.9 The successful creation and optimization of Local Landing Pages
4.0 Voice Search - optimization of website content for voice searches
4.1 Presentation of the differences between a traditional search and a voice search
4.2 Content suitable for Voice SEO
4.3 Instructions for optimizing content for speech searches
4.4 Language Search Advice for Local Search Engine Optimization
4.5 The further development of the language search
5.0 Content Marketing and the Relationship between Search Engine Optimization
5.1 The Concept and Objectives of Content Marketing
5.2 Matching content is the biggest challenge
5.3 Measuring and Monitoring the Success of Content Marketing
6.0 The role of social media for better marketing in the context of search engine optimization
6.1 Definition of Social Media Marketing
6.2 Is the use of social media marketing worthwhile in terms of search engine optimization?
7.0 Measuring and demonstrating the success of SEO
7.1 Display of the traffic channel
7.2 A Look Behind the Scenes of Search Engine Optimization
7.3 The significance of off page key figures
8.0 Representation of Black Hat SEO
8.1 Black Hat SEO Techniques
8.2 Reasons that speak in favor of avoiding Black Hat SEO
9.0 Ranking algorithm of Amazon and the Amazon search engine optimization
9.1 Products that are at the top are the winners
9.2 Optimize Amazon for the use of mobile devices
10.0 Enrich search engine optimization with AI - provide insight, automation and personalization
10.1 Linking search engine optimization with artificial intelligence
10.2 The personalization process
