The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections:
Part 1: Sociology of Consumption
Part 2: Geographies of Consumer Culture
Part 3: Consumer Culture Studies in Marketing
Part 4: Consumer Culture in Media and Cultural Studies
Part 5: Material Cultures of Consumption
Part 6: The Politics of Consumer Culture
Author(s): Olga Kravets, Pauline Maclaran, Steven Miles, Alladi Venkatesh
Publisher: SAGE Publishing
Year: 2018
Language: English
Pages: 574
Tags: Consumer Culture, Business Studies, Sociology, Cultural and Media Studies
Contents......Page 6
List of Figures and Tables......Page 10
Notes on the Editors and Contributors......Page 12
1: Introduction......Page 24
PART I: Sociology of Consumption......Page 34
2: The Emergence of Contemporary Consumer Culture......Page 36
3: The Systems of Provision Approach to Understanding Consumption......Page 50
4: The Making of the Consumer: Historical and Sociological Perspectives......Page 66
5: Consumption, Class and Taste......Page 84
PART II: Geographies of Consumer Culture......Page 100
6: Debunking the Myths of Global Consumer Culture Literature......Page 102
7: Consumer Culture in Socialist Russia......Page 125
8: New Urbanism, Post-nationalism and Consumerist Modernity in India......Page 147
9: Consumption and Consumer Rights in Contemporary China......Page 166
10: Spaces of (Consumer) Resistance......Page 186
PART III: Consumer Culture Studies in Marketing......Page 200
11: Consumer Culture Theory: A Front-row Seat at the Sidelines......Page 202
12: Consumer Identity Projects......Page 217
13: Re-presenting, Reinvigorating and Reconciling: Gift-giving Research within and beyond the CCT Paradigm......Page 237
14: Prosumption Tribes: How Consumers Collectively Rework Brands, Products, Services and Markets......Page 258
15: Contesting Understandings of Contestation: Rethinking Perspectives on Activism......Page 279
PART IV: Consumer Culture in Media and Cultural Studies......Page 296
16: Consumer Culture and the Media......Page 298
17: Body Projects: Fashion, Aesthetic Modifications and Stylized Selves......Page 313
18: Who Takes the First Bite? A Critical Overview of Gender Representations in Food Advertising......Page 339
19: Biopolitical Marketing and Technologies of Enclosure......Page 356
PART V: Material Cultures of Consumption......Page 372
20: The Materiality of Consumer Culture......Page 374
21: Subject/Object Relations and Consumer Culture......Page 388
22: Another Consumer Culture Theory. An ANT Look at Consumption, or How ‘Market-things’ Help ‘Cultivate’ Consumers......Page 407
23: Objects: From Signs to Design......Page 427
24: The War on Cash......Page 447
PART VI: The Politics of Consumer Culture......Page 456
25: Consumer-Citizens: Markets, Marketing and the Making of ‘Choice’......Page 458
26: Are You Neoliberal Fit? The Politics of Consumption under Neoliberalism......Page 476
27: Sustainable Consumption, Consumer Culture and the Politics of a Megatrend......Page 501
28: Buying into the Nation: The Politics of Consumption and Nationalism......Page 522
29: The Politics of Consumption......Page 539
Index......Page 553
