Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, this new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption. Divided into sections, it addresses key topics including digital entertainment, self-representation, communication, Big Data, digital spirituality, online surveillance, and algorithmic advertising. It explores developments such as consumer data collection techniques, peer-to-peer payment systems, augmented reality, and AI-enhanced consumer well-being, as well as digital transgression, secrecy, crypto-currencies, NFTs, and cultural concerns such as the spread of conspiracy theories and fake news. From digital influencers, digital nomads, and digital neo-tribalism to robots and cyborgs, it explores existences that blur boundaries between humans and machines, reality and the metaverse, and the emerging "technoculture" – a state of all-encompassing digital being. This unique volume is an essential resource for scholars, practitioners, and policy makers, and will continue to provide a new generation of readers with a deep understanding of the universe of digital consumption.
Author(s): Rosa Llamas, Russell Belk
Series: Routledge International Handbooks
Edition: 2
Publisher: Routledge
Year: 2023
Language: English
Commentary: TruePDF
Pages: 581
City: London
Tags: Information Technology: Social Aspects; Consumer Behavior; Consumers: Research
Cover
Half Title
Title Page
Copyright Page
Table of Contents
List of Figures
List of Tables
About the Contributors
PART I: What’s Digital?
1 Living in a Digital Society
2 Digital Nomadism as Temporal Privilege
3 How Digitalization Blurs Boundaries, Makes Things Ungraspable, and Affects Psychological Appropriation
4 Transhumanism and the Phenomenology of Cyborg Senses
5 Researching the Black Box: A Call for Methodological Diversity, Transdisciplinarity, and Creativity in Research on Smart Digital Consumption
PART II: Representing the Self and Others
6 The Evolution of Online Self-Presentation: From Programmable Freeform Websites to Algorithmized Templates that Encourage Commercially Exploitable Content
7 Digital Identity: The Postmodern Consumer Chameleon
8 Digital Payment, “Venmo Me” Culture, and Sociality
9 From Blogs to Platforms: Content Landscape and Affordances
10 Chatbots: From Eliza and Alexa to Therapy-Bots, and Sexbots
PART III: Researching the Digital Consumer
11 Robots: Friend or Foe, Master or Servant?
12 Understanding Technoculture
13 Critical Issues in Artificial Intelligence Algorithms and Their Implications for Digital Marketing
14 Utilizing Digital Reality in Intergenerational Research
15 The Possibilities and Pitfalls of Capturing Livestreamed Performances
PART IV: Communicating, Interacting, and Socializing
16 Considering the Impacts of Transgressive Behaviors among Interactive Online Audiences
17 You’ll Never Walk Alone: Socializing and Finding Your Tribe in a Digital Age
18 Capitalist Subjectivity, Tinder, and the Emotionalization of the Web
19 They Aren’t Secret, They Aren’t Hiding, and Some Online Communities Are More Dangerous Than Ever
20 A ‘Thumbs Up’ and ‘Thumbs Down’ for Thumb Culture: The Paradoxical Nature of Smartphones
PART V: Using Digital
21 From Techno-Utopianism to Personal Panopticon and Beyond: A Call for a Revised Self-Tracking Research Agenda
22 Transformations in Digital Virtual Consumption
23 Consumer Decision Making in Omnichannel Environments
24 Patient Experience Assemblages on Digital Health Platforms
25 Stock Investing in the Digital Age
26 How Do Consumers (Re-)organize Their Lives Through Digital Decluttering?
PART VI: Playing, Praying, Educating, and Entertaining
27 The Perpetual Traveler – Hypermobility in a Connected World
28 Digital Consumer Spirituality
29 Education in a Digital Age: Do We Need More Innovation in Educational Innovations?
30 Digital Fandom (Revisited): Exploring the Role of the Hypermediated Fan as Trickster
31 Online Games: Consuming Experiences and Interacting in Virtual Worlds
PART VII: Issues of Concern in Society and Culture
32 The Double Edge of Diversity in a Digital World
33 Identity Expressions of Agender Individuals in a Digital World
34 Online Privacy as Space: Concepts, Issues, and Research Avenues for Digital Consumption
35 The Power of Digital Integration: The Normalization of Tracking and Surveillance Technologies
36 Online Consumer Activism 2.5: Youth at the Forefront of the Global Climate Crisis
37 The Digital Transformation of Consumer Movements
38 Models of Viral Propagation in Digital Contexts: How Messages and Ideas – From Internet Memes to Fake News – Created by Consumers, Bots, and Marketers Spread
39 ‘Posting Sexy Images and Still Being Respected as a Woman’: Perspectives on Human and Non-Human Influencers
40 Consumer Online (Dis)Trust: A Decade Later
Afterword: The Internet’s Effects on Consumption: Useful, Harmful, Playful
Index
