A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry.
The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale.
This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.
Author(s): Charles Arcodia
Series: Routledge International Handbooks
Publisher: Routledge
Year: 2022
Language: English
Pages: 336
City: London
Cover
Half Title
Title Page
Copyright Page
Table of Contents
List of figures
List of tables
List of contributors
Introduction
PART 1 The World of Business Events
1 Research Directions in Business Events: An Evaluation of Literature Reviews 1996–2019
2 Building National Capabilities for Business Events
3 Strategic Event Planning
4 The Distribution Channel of Business Events
PART 2 Business Events Impact
5 The Impact of Business Events
6 Social Value of B2B Tradeshows
7 The Importance of Business Events for Rural Women in Business
8 Individual Attendees’ Value of Business Events
PART 3 Business Events and Sustainability
9 The Application of Corporate Social Responsibility Principles to Corporate Meetings
10 Sustainability Developments at Conference Centers: A Greener Future for Business Events
11 Alternative Venues for Business Events
12 The Role of Convention Visitor Bureaus in Business Events
13 Business Events and Sustainability Policies
14 Indigenous Business Events and Organisational Legitimacy
PART 4 Business Events and Technology
15 Smart Technologies and the Future of Business Events
16 Technology Innovation in Business Events
17 An Overview of Virtual Business Events: Can Everyone Hear Me?
PART 5 Business Events Marketing and Sponsorship
18 Enhancing Destination Competitiveness Through Business Events
19 Business Events as a Differentiation Strategy for Tourist Destinations
20 The Role of DMOs in Business Events
21 Approaches to Business Event Sponsorship
22 Social Media Marketing for Business Events
PART 6 Business Events Operations
23 Business Events and Hospitality
24 Business Events and Chinese Hospitality
25 Designing and Developing Content for Collaborative Business Events
26 Risk and Crisis Management and Business Events: A Destination Perspective
Future Directions for Business Events
Index
