This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station.
Author(s): Michael C. Keith
Edition: 8th
Publisher: Focal Press/Elsevier/Taylor & Francis Group
Year: 2010
Language: English
Pages: 363
Tags: Radio Stations, Radio Broadcasting
Half Title Page......Page 2
Title Page......Page 4
Copyright Page......Page 5
Contents
......Page 6
Preface......Page 10
Foreword to the Eighth Edition......Page 14
What’s New to This Edition of The Radio Station......Page 16
Also by......Page 18
In the Air – Everywhere......Page 20
A Household Utility......Page 22
A Toll on Radio......Page 23
Birth of the Networks......Page 24
Radio Prospers during the Depression......Page 25
Radio during World War II......Page 26
A New Direction......Page 27
FM’s Ascent......Page 28
Noncommercial/Public Radio......Page 30
Proliferation and Frag-Out......Page 33
Profits in the Air......Page 34
Economics and Survival......Page 35
Consolidations, Downsizings, and Clusters......Page 37
Buying and Selling......Page 40
Digital and HD Radio Revolution......Page 42
Satellite and Cable Radio......Page 43
Internet Radio......Page 45
Mobile Music Services......Page 47
LPFM (Low-Power FM)......Page 48
Radio and Government Regulations......Page 49
Jobs and Equality in Radio......Page 51
Chapter Highlights......Page 54
Suggested Further Reading......Page 59
Nature of the Business......Page 64
The Manager as Chief Collaborator......Page 66
What Makes a Manager?......Page 68
The Manager’s Duties and Responsibilities......Page 71
Managing the Cluster......Page 75
Organizational Structure......Page 76
Operations Manager......Page 78
Human Resources......Page 79
Whom Do Managers Hire?......Page 80
The Manager and the Profit Motive......Page 81
The Manager and the Community......Page 83
The Manager and the Government......Page 84
The Public File......Page 85
The Manager and Unions......Page 86
The Manager and Industry Associations......Page 87
Buying or Building a Radio Station......Page 89
Chapter Highlights......Page 91
Suggested Further Reading......Page 92
Program Formats......Page 94
Adult Contemporary......Page 95
Contemporary Hit Radio......Page 96
Country......Page 97
Soft Adult/Easy Listening/Smooth Jazz......Page 98
Rock and Alternative......Page 99
News and Talk......Page 100
FM Talk......Page 101
Classic/Oldies/Nostalgia......Page 102
Urban Contemporary......Page 103
Classical......Page 104
Religious/Christian......Page 105
Hispanic......Page 106
Niche and HD2 Formats......Page 107
Public Radio......Page 108
Radio Theater......Page 109
The Programmer......Page 110
The PD’s Duties and Responsibilities......Page 112
Programming a Cluster Operation......Page 115
Satellite Radio Programming Department......Page 116
Elements of Programming......Page 117
Station Web Sites, Podcasts, and Blogs......Page 121
The PD and the Audience......Page 123
The PD and the Music......Page 124
The PD and the FCC......Page 129
The PD and Upper Management......Page 130
Chapter Highlights......Page 131
Suggested Further Reading......Page 140
Appendix: A Station Owner Airchecks His Programming......Page 143
Commercialization: A Retrospective......Page 144
Selling Airtime......Page 146
Becoming an Account Executive......Page 147
The Sales Manager......Page 150
Radio Sales Tools......Page 152
Points of the Pitch......Page 156
Don’t......Page 157
Levels of Sales......Page 158
Spec Spots......Page 160
Objectives of the Buy......Page 161
Prospecting and List Building......Page 162
Planning the Sales Day......Page 163
Selling with and without Numbers......Page 165
Advertising Agencies......Page 166
Rep Companies......Page 167
Nontraditional Revenue......Page 169
Trade-Outs......Page 172
Chapter Highlights......Page 173
Suggested Further Reading......Page 175
Appendix: A Station Owner Conveys His Sales Philosophy to His Manager......Page 177
News from the Start......Page 178
News and Today’s Radio......Page 179
The Newsroom......Page 181
The All-News Station......Page 182
The Electronic Newsroom......Page 183
The News Director......Page 185
What Makes a Newsperson?......Page 186
Preparing the News Story......Page 188
Organizing the Newscast......Page 190
Radio Network News......Page 191
Radio Sportscasts......Page 192
Radio News and the FCC......Page 194
Traffic Reports......Page 195
News in Music Radio......Page 196
Chapter Highlights......Page 198
Suggested Further Reading......Page 199
Who Is Listening?......Page 201
The Ratings and Survey Services......Page 202
Qualitative and Quantitative Data......Page 208
Portable People Meter......Page 209
In-House Research Techniques......Page 213
Research Deficits......Page 214
Careers in Research......Page 217
The Future of Research in Radio......Page 220
Chapter Highlights......Page 221
Suggested Further Reading......Page 226
Appendix 6A: Radio Advertising Bureau’s (RAB) Radio Research Glossary......Page 228
Appendix 6B: Tripp Eldredge, President Direct Marketing Results (dmr)......Page 230
Past and Purpose......Page 234
Promotions – Practical and Bizarre......Page 235
The Promotion Director’s/Manager’s Job......Page 238
Who Promotion Directors Hire......Page 240
Types of Promotions......Page 241
Sales Promotion......Page 246
Research and Planning......Page 247
Budgeting Promotions......Page 249
Promotions and the FCC......Page 252
Broadcast Promotion and Marketing Executives......Page 253
Suggested Further Reading......Page 254
The Traffic Manager......Page 256
The Traffic Manager’s Credentials......Page 257
Directing Traffic......Page 258
Traffic in Clusters......Page 259
Billing......Page 260
The FCC and Traffic......Page 261
Chapter Highlights......Page 267
Suggested Further Reading......Page 268
Appendix: A Traffic Manager’s Account......Page 269
A Spot Retrospective......Page 270
Formatted Spots......Page 271
The Production Room......Page 272
The Studios......Page 273
Audio Console......Page 274
Cue Mode......Page 275
Computers......Page 276
Digital (Mini) Disc Machines......Page 278
Compact Discs......Page 279
Compressors, Equalizers, and Audio Processing......Page 280
Patch Panels and ISDNs......Page 281
Microphones......Page 282
Digital Editing......Page 283
Copywriting......Page 284
Announcing Tips......Page 286
The Sound Library......Page 288
Chapter Highlights......Page 290
Suggested Further Reading......Page 292
Pioneer Engineers......Page 294
Signal Propagation......Page 295
Station Classifications......Page 296
Internet Radio......Page 299
Digital Audio Broadcasting (HD Radio)......Page 300
Becoming an Engineer......Page 304
The Engineer’s Duties......Page 306
§ 73.1820 Station Log......Page 307
The Emergency Alert System......Page 309
Automation......Page 312
§ 73.1230 Posting of Station and Operator Licenses......Page 314
Chapter Highlights......Page 315
Suggested Further Reading......Page 318
Appendix: Federal Communications Commission......Page 319
Radio Aid......Page 322
Consultant Services......Page 325
Consultant Qualifications......Page 328
Consultants: Pros and Cons......Page 329
Program Suppliers......Page 331
Syndicator Services......Page 332
Hardware Requirements and Quality......Page 337
Chapter Highlights......Page 338
Suggested Further Reading......Page 339
Appendix 11A: Station Critique......Page 340
Appendix 11B: Network Radio/Syndication......Page 343
Appendix 11C: Syndication......Page 345
Appendix 11D: Syndication......Page 346
Afterword......Page 347
Glossary......Page 350
Index......Page 356
