The book has a large number of very useful tips on how to get across messages really well. Since the book often refers to Steve Jobs's presentations on YouTube, the examples in the book become much less abstract and are therefore much easier to remember. There is simply a lot of material around to see what is meant, and after each chapter you look at a Jobs' presentation from a slightly different perspective.
I don't agree with the statement in the book that you can learn and practice to obtain the same charisma as Jobs has. Nevertheless I am very sure that many of us can improve their presentation skills with quantum leaps if at least some of the ideas in the book are put into practice. The book is well written and fun to read.
One thing that really started to annoy me in the book is the compulsive enumeration of dates. Every time it left me with the one question that appears in the book many times: 'Why should I care?'.
Author(s): Carmine Gallo
Edition: 1
Publisher: McGraw-Hill
Year: 2009
Language: English
Commentary: (add ocr)
Pages: 257
Contents......Page 6
Acknowledgments......Page 8
Prologue: How to Be Insanely Great in Front of Any Audience......Page 10
Act 1 Create the Story......Page 20
Scene 1 Plan in Analog......Page 22
Scene 2 Answer the One Question That Matters Most......Page 34
Scene 3 Develop a Messianic Sense of Purpose......Page 46
Scene 4 Create Twitter-Like Headlines......Page 58
Scene 5 Draw a Road Map......Page 68
Scene 6 Introduce the Antagonist......Page 82
Scene 7 Reveal the Conquering Hero......Page 94
Intermission 1 Obey the Ten-Minute Rule......Page 102
Act 2 Deliver the Experience......Page 104
Scene 8 Channel Their Inner Zen......Page 106
Scene 9 Dress Up Your Numbers......Page 124
Scene 10 Use "Amazingly Zippy" Words......Page 132
Scene 11 Share the Stage......Page 146
Scene 12 Stage Your Presentation with Props......Page 156
Scene 13 Reveal a "Holy Shit" Moment......Page 170
Intermission 2 Schiller Learns from the Best......Page 180
Act 3 Refine and Rehearse......Page 184
Scene 14 Master Stage Presence......Page 186
Scene 15 Make It Look Effortless......Page 198
Scene 16 Wear the Appropriate Costume......Page 214
Scene 17 Toss the Script......Page 218
Scene 18 Have Fun......Page 226
Encore: One More Thing......Page 234
Notes......Page 238
B......Page 252
H......Page 253
M......Page 254
P......Page 255
S......Page 256
Z......Page 257
