The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.
Author(s): Lei Guo, Maxwell McCombs
Series: Routledge Studies In Global Information, Politics And Society
Publisher: Routledge
Year: 2016
Language: English
Commentary: TruePDF
Pages: 253
Tags: Mass Media: Political Aspects; Mass Media And Public Opinion; Press And Politics; Communication In Politics
Cover
Title
Copyright
Contents
List of Tables
List of Figures
Series Editors’ Foreword
Preface
Part I | A Broader Perspective on Agenda Setting: Theoretical and Methodological Foundations
1 | A Theoretical Explication of the Network Agenda Setting Model: Current Status and Future Directions
2 | Semantic Network Analysis, Mind Mapping and Visualization: A Methodological Exploration of the Network Agenda Setting Model
3 | Mapping the Contours of the Third Level of Agenda Setting: Uniplex, Duplex and Multiplex Associations
Part II | International Studies of the Network Agenda Setting Model
A | Public Affairs and Political Communication
4 | Exploring the Network Agenda Setting Model with Big Social Data
5 | An Expanded Perspective on Network Agenda Setting between Traditional Media and Twitter Political Discussion Groups in “Everyday Political Talk”
6 | Role of Tech Bloggers in the Flow of Information
7 | From Compelling Arguments to Compelling Associations at the Third Level of Agenda Setting
8 | Journalistic Role Performance and the Networked Media Agenda: A Comparison between the United States and Chile
9 | An Issue Attention Cycle Analysis of the Network Agenda Setting Model: A Case Study of the Nuclear Issue in South Korea
10 | News Coverage of the Iraq War: An International Comparison of Network Attribute Agendas
B | Strategic Communication and Public Relations
11 | Implications of Third-Level Agenda Building for Public Relations and Strategic Communication
12 | Third Level of Agenda Building and Agenda Setting during a Corporate Crisis
13 | Corporate Agenda Setting at the Third Level: Comparing Networks of Attributes in Corporate Press Releases and Media Coverage
14 | Attributes of a Cultural/Consumer Product: Oregon Wine
Part III | Summing Up
15 | Explorers and Surveyors on the New Agenda-Setting Frontier
Index
