The Official Adobe Print Publishing Guide

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"The 'Digital Age' has empowered designers to create their own images, set their own type, and even make their own traps. It also makes us more liable for potential printing errors than ever before. Knowing your tools and how to use them has never been more essential."

So says Clifford Stoltze, in one of the quotes from prepress professionals that introduce each chapter of this guide to digital prepress processes. If you are the kind of person who loses sleep on days when your jobs go to press, if you have bad dreams about four-colour separation and colour management, if casting your eye over proofs gives you an empty feeling in the pit of your stomach, then you need this book. If none of that is the case, you must be in a different line of work, or possibly you've already read it.

There used to be people to do this stuff for us, but as Stoltze points out, these days responsibility for almost every aspect of a print job lies with the designer. The Official Adobe Print Publishing Guide provides practical explanations of prepress technologies using language that even the least technically aware will be comfortable with. For emergencies there is a glossary at the back.

So if your job now depends on knowing the difference between under colour removal and gray component replacement, or you just want to know what resolution to scan at, this will prove an invaluable reference. --Ken McMahon -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .

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This well-written, full-color guide from Adobe teaches managers and designers the relevant issues and problems that need to be considered with any professional-level print job. It helps weigh the benefits of doing particular tasks yourself against assigning them to a prepress professional. The first chapter describes color, print, and prepress terms; computer graphics; and various printing processes. Next, the guide explains how to construct a publication, teaching you about color-management systems, special printing techniques, color correction, registration, resolution, dot gain, scanning, duotones and tritones, and vector graphics. This section introduces you to image editing, interpolation, graphic file formats, type, and font formats. The third chapter discusses how to convert to Postscript, color proof, print via the Web, and archive files in PDF form. The final chapter focuses on project-management guidelines: you assess your budget, schedule, and other goals and consider prepress tasks, vendors, printers, page-layout files, and file-handoff checklists. Each chapter ends with a case study that explores the decision-making processes behind the production of an award-winning publication. An appendix provides a table of Postscript error messages, their meaning, and common solutions. A second appendix displays process-color charts, and a glossary of printing, desktop-publishing, and computer-graphics terms rounds out the book. --Kathleen Caster -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .

Author(s): Brian P. Lawler
Publisher: Pearson
Year: 2006

Language: English
Pages: 201

Contents......Page 5
Introduction......Page 8
1. Color and Commercial Printing......Page 10
Describing Color......Page 13
Prepress Terms......Page 21
Computer Graphics......Page 35
Image Resolution and Line Screen......Page 37
Printing Technologies......Page 39
Offset Lithography......Page 45
Other Printing Processes......Page 47
Printing Terms......Page 51
Imposition and Binding......Page 55
Binding and Finishing Terms......Page 57
2. Constructing a Publication......Page 60
Guidelines for Specifying Colors......Page 63
Using a Color Management System......Page 69
Correcting Color......Page 73
Color Terms......Page 81
Scanning Tips......Page 83
Image Size, Interpolation, and Resampling......Page 95
Graphic File Formats......Page 99
Special Techniques......Page 103
Compensating for Register Error......Page 109
Screen Frequency, Resolution, and Gray Levels......Page 117
Dot Gain......Page 119
Linked Graphics, Package, and Prepare for Output......Page 123
Using Type......Page 125
Font Formats......Page 129
Typographic Terms......Page 131
Tips for Working with Page-Layout Files......Page 136
Case Study: Dora Drimalas......Page 137
3. Imaging and Proofing......Page 140
Desktop Proofing Options......Page 143
What to Send to Production......Page 145
Checking Your Files......Page 147
Including a Report......Page 149
Color Proofing......Page 153
Types of Proofs......Page 155
Checking Color Proofs......Page 157
Color Bars......Page 161
Archiving Your Work......Page 163
Case Study: Black & White Design......Page 165
4. Project Management Guidelines......Page 168
The Publishing Process......Page 171
Money Matters......Page 177
Reviewing Your Requirements......Page 179
Who Does What?......Page 181
Case Study: Designer Rob Corder......Page 185
Selecting Vendors......Page 187
Decisions Involving Your Printer......Page 189
File Handoff Checklist......Page 190
C......Page 192
D......Page 193
G......Page 194
L......Page 195
P......Page 196
R......Page 197
S......Page 198
Z......Page 199