With a focus on action, this book offers inspiration and pragmatic guidelines to higher education leaders and organisations that want to meet the demands of the changing landscape of knowledge, experience, and learning.
Offering a practical toolkit and methodology, this book describes the fast-changing higher education sector as a new learning economy. It explains how this new economy evolved and three major problems that make the current higher education model unfit for purpose. Through six case studies from other contexts, the book presents key lessons for the higher education sector and six strategic principles for growth in this changing environment. The book includes a strategic planning methodology which guides the reader on how to make an assessment of their own institution and identify a strategy for how adaptation and change can realistically be achieved.
This book is a must-read for all higher education professionals looking to drive their institution towards an innovative and sustainable future.
Author(s): Martin Betts, Michael Rosemann
Publisher: Routledge
Year: 2022
Language: English
Pages: 313
City: London
Cover
Endorsement
Half Title
Title Page
Copyright Page
Table of Contents
Figures
Tables
Foreword
Acknowledgements
Prologue: A Day in the Lives of Adam, Julianne, Saki, Dann, and Gabriella
Preface
Part A The Emergence of a New Learning Economy
1 The Current Learning Economy
1.1 The Origins of Learning
1.2 The History of the Learning Economy
2 Educational Well-Being
2.1 The Notion of Well-Being
2.2 Types and Mechanisms of Well-Being
2.2.1 Physical Well-Being
2.2.2 Psychological and Emotional Well-Being
2.2.3 Social Well-Being
2.2.4 Cultural Well-Being
2.2.5 Systems Well-Being
2.2.6 Economic Well-Being
2.2.7 Philanthropic Well-Being
2.3 Positioning Educational Well-Being
2.4 Measuring Educational Well-Being
2.5 Mechanisms of Educational Well-Being
2.6 The Importance of Educational Well-Being
2.7 Three Key Components of Educational Well-Being
3 Three Learning Disorders of the Current Learning Economy
3.1 The Knowledge Disorder
3.2 The Experience Disorder
3.3 The Consciousness Disorder
4 Amplifiers of Learning Disorders
4.1 Black Swans
4.2 Digitisation
4.3 Ageing Population
5 Economic Disorders of the Current Learning Economy
5.1 Operations and Production Disorders
5.2 Productivity Disorders
5.3 Employment Disorders
5.4 Make-Or-Buy Disorders
5.5 Support Services Disorders
5.6 Pricing and Financial Model Disorders
5.7 Brand, Marketing, and Competition Disorders
5.8 Customer Relationship Management Disorders
5.9 Innovation and Entrepreneurial Disorders
5.10 Cross-Subsidisation Disorders
6 Growth in the Learning Economy
6.1 User-Based Growth
6.2 Content-Based Growth
6.3 Value-Based Growth
6.4 Time-Based Growth
6.5 Location-Based Growth
7 A Sense of Change
7.1 A Sense of Urgency
7.2 A Sense of Curiosity
7.3 A Sense of Ambition
8 Summary
Notes
Part B Strategic Principles in the New Learning Economy
B.I Centricity
1 Scalability
1.1 The Netflix Case
1.2 Paths to Scalability
1.2.1 Decouple Delivery From Physical Constraints
1.2.2 Global Expansion
1.2.3 Data-Driven Content Production
1.2.4 Recommendation Service
1.2.5 Advanced User Experience and User Interface Design
1.3 Scalability in the Current Learning Economy
1.3.1 Coursera
1.3.2 Further Online Learning Providers
1.4 Educational Well-Being for the Masses
1.5 What Else Can We Learn From Netflix?
1.6 Summary
2 Personalisation
2.1 The Spotify Case
2.2 Paths to Personalisation
2.2.1 Three Forms of Personalisation
2.2.2 Elements of Personalisation
2.3 Personalisation in the Current Learning Economy
2.4 Personalised Educational Well-Being
2.4.1 The Depths of Personalised Learning
2.4.2 The Breadth of Personalised Learning
2.5 What Else Can We Learn From Spotify?
2.6 Summary
B.II Connectivity
3 Continuity
3.1 The Tesla Case
3.2 Paths to Continuity
3.3 Continuity in the Current Learning Economy
3.3.1 Micro-Credentials
3.3.2 Education Record
3.3.3 Professional Institutions and Trade Associations
3.3.4 Learning Platforms and Online Programme Management
3.3.5 Corporate Academies
3.3.6 Intrinsic Motivation
3.4 Educational-Well-Being-As-A-Service
3.4.1 Version Control
3.4.2 Release Management
3.4.3 Price and Subscription Management
3.5 What Else Can We Learn From Tesla?
3.6 Summary
4 Community
4.1 The YouTube Case
4.2 Paths to a Community
4.2.1 The Roles and Types of Network Effects
4.2.2 Eight Ways to Define Digital Communities
4.3 Communities in the Current Learning Economy
4.4 Educational Well-Being for a Community
4.5 What Else Can We Learn From YouTube?
4.6 Summary
B.III Certainty
5 Innovation
5.1 The Google Case
5.2 Paths to Innovation
5.3 Innovation in the Current Learning Economy
5.4 Innovative Educational Well-Being
5.5 What Else Can We Learn From Google?
5.6 Summary
6 Trust
6.1 The Amazon Case
6.2 Paths to Trust
6.2.1 Reducing Uncertainty
6.2.2 Increasing Confidence
6.3 Trust in the Current Learning Economy
6.4 Trusted Educational Well-Being
6.5 What Else Can We Learn From Amazon?
6.6 Summary
7 Six Distinct Value Propositions in the New Learning Economy
Notes
Part C Strategic Planning for the New Learning Economy
1 The Strategic Dashboard
2 Five Participant Types in the New Learning Economy
3 The Four Generic Strategies for the New Learning Economy
3.1 Generic Strategy 1 – The Safe Pair of Hands
3.2 Generic Strategy 2 – The Specialist
3.3 Generic Strategy 3 – The Hybrid
3.4 Generic Strategy 4 – The Pantomath
4 Choosing a Generic Strategy
4.1 Do You Seek Change in the Sector?
4.2 How Much Do You Want to Grow?
4.3 How Quickly Do You Want to Grow?
4.4 What Form of Growth Are You Seeking?
4.5 What Capability Do You Have for Each Strategic Principle?
5 Which Strategic Principles Will Be Pursued?
6 What to Stop Doing as Part of Implementation?
7 How to Implement the Strategy?
8 What Do Leaders in the New Learning Economy Do Next?
9 Epilogue: The Future for Adam, Julianne, Saki, Dann, and Gabriella
Notes
Index
