This book brings together for the first time David Morley and Charlotte Brunsdon's classic texts, Everyday Television: Nationwide and The Nationwide Audience. Originally published in 1978 and 1980 these two research projects combine innovative textual readings and audience analysis of the BBC's current affairs programme Nationwide. In a specially written introduction the authors trace the history of the original Nationwide project and clarify the origins of the two books.
Author(s): David Morley
Edition: 1
Year: 1999
Language: English
Pages: 336
Book Cover......Page 1
Half-Title......Page 2
Title......Page 4
Copyright......Page 5
Dedication......Page 6
CONTENTS......Page 7
ACKNOWLEDGEMENTS......Page 9
INTRODUCTION......Page 10
The Nationwide project in 1975......Page 12
Historical context of the research......Page 13
Towards the audience......Page 15
The move from News to Nationwide......Page 16
From programme analysis to audience research......Page 18
The lessons of Nationwide......Page 19
Looking back......Page 22
From Nationwide to Rodney King......Page 23
Bibliography......Page 24
Part I EVERYDAY TELEVISION: NATIONWIDE......Page 28
ACKNOWLEDGEMENTS......Page 31
PREFACE......Page 32
(i) Nation and Regions: the historical development of the programme......Page 34
(ii) The world of Nationwide: the Mandala......Page 36
(iii) Programme format and slot......Page 37
(iv) The Nationwide style of presentation......Page 38
(v) The material of Nationwide: specificity of news values......Page 41
(i) Introduction: components of the Nationwide discourse......Page 44
(b), (c) and (d) The world of home and leisure; people’s problems; the image of England......Page 45
(a) Nationwide events/links......Page 46
Links and mediations......Page 48
Identification and preferred readings......Page 53
(b) The world of home and leisure......Page 54
(i) leisure time......Page 57
(ii) consumers and domesticity......Page 60
(c) People’s problems......Page 62
(d) The image of England: town and country......Page 65
(e) National/political news......Page 67
(iv) Appendix: table and notes on categorisation......Page 69
Notes on categorisation......Page 70
(i) Introduction......Page 72
(ii) Programme description and script 19/5/76......Page 74
(iii) The links......Page 86
(iv) Verbal and visual discourses: combinations and closures......Page 93
(v) Setting the spectator in place: positions of knowledge......Page 94
(vi) Speaker status and the structure of access: subject and experts......Page 96
(vii) Controlling the discourse: the work of nomination......Page 98
4 ‘A NATION OF FAMILIES…’......Page 102
(i) Nationwide at home: pictures of everyday life......Page 103
(ii) Labourers in their private lives......Page 106
(iii) Regionalism and nationalism Nationwide......Page 110
(iv) The myth of the nation......Page 115
(v) It’s only common sense......Page 117
BIBLIOGRAPHY......Page 124
Part II THE NATIONWIDE AUDIENCE......Page 126
PREFACE......Page 128
1 AUDIENCE RESEARCH......Page 129
The ‘normative’ paradigm......Page 131
From ‘Effects’ to ‘Functions’ …and back again......Page 132
The interpretative paradigm......Page 134
The communication circuit: breaks and oppositions......Page 137
The message: encoding and decoding......Page 138
2 ‘WHAT PEOPLE DO WITH THE MEDIA’......Page 140
Autonomy: relative or total?......Page 145
Sociologisms......Page 148
Phases of research......Page 152
Investigating decodings: the problem of language......Page 155
Problems of hypothesis and sample......Page 156
Notes on recent audience research......Page 158
‘Different languages’: project methods......Page 162
The focused interview......Page 163
Group interviews......Page 164
Analysing interview tapes......Page 165
Groups Interviewed......Page 167
Programme Description 19/5/76......Page 171
Group 1......Page 172
Group 2......Page 176
Group 3......Page 179
Group 4......Page 182
Group 5......Page 187
Group 6......Page 190
Group 7......Page 195
Group 8......Page 200
Group 10......Page 204
Group 11......Page 207
Group 12......Page 210
Group 13......Page 214
Group 14......Page 216
Group 15......Page 221
Group 16......Page 225
Group 17......Page 229
Group 18......Page 232
Phase 2: Nationwide ‘Budget Special’ 29/3/77......Page 235
Group 19......Page 237
Group 20......Page 242
Group 21......Page 244
Group 22......Page 248
Group 23......Page 252
Group 24......Page 258
Group 25......Page 259
Group 26......Page 264
Group 27......Page 268
Group 28......Page 272
Group 29......Page 274
Notes on the pattern of group readings......Page 275
1 Apprentice groups......Page 279
2 Trade union groups......Page 281
3 Teacher training college groups......Page 282
4 Black further education students......Page 283
5 Higher education students......Page 285
Dominant and oppositional readings: mode of address and ideological problematic......Page 286
The effectivity of the text......Page 289
Signification and ideology: the problem of specificity......Page 292
The ‘what’ of ideology......Page 295
Discourse analysis......Page 298
The structure of readings......Page 300
Texts, readers and subjects......Page 301
AFTERWORD......Page 306
BIBLIOGRAPHY......Page 308
Part III RESPONSES......Page 312
MICHAEL BARRATT, ‘IT’S ALL JUST CODSWALLOP’......Page 313
‘A NATION WOOED’, FROM SCREEN EDUCATION 29 (1978):91–6......Page 314
Notes......Page 321
REVIEW OF EVERYDAY TELEVISION: ‘NATIONWIDE’, FROM VIDEO AND FILM INTERNATIONAL NOVEMBER (1978):47......Page 323
‘OBFUSCATED BY EPIPHENOMENA’, FROM BROADCAST 4 SEPTEMBER 1978......Page 325
REVIEW OF THE ‘NATIONWIDE’ AUDIENCE, FROM MEDIA, CULTURE AND SOCIETY VOL. 3, NO. 2, APRIL 1981......Page 331
References......Page 335
INDEX......Page 336
