The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you

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Author(s): Rob Fitzpatrick
Edition: v1.04
Year: 2013

Language: English
Pages: 0

Introduction
The Mom Test
Avoiding bad data
Asking important questions
Keeping it casual
Commitment and advancement
Finding conversations
Choosing your customers
Running the process
Conclusion and cheatsheet