This book provides a cutting edge analysis of the rapid rise of China’s network society and reviews recent key developments within China’s internet economy, notably the concepts of “Lucky Money” and E-Business on Wechat, and Crowd-Funding Platforms. It focuses on drawing out the sociological impact of these economic developments, examining among others the bearing of the decentralization of e-business in rural areas. It offers a vital sociological perspective on the development of China’s internet society and how it affects social and professional relations, examining the shift from the traditional Red Envelope Giving Culture to Digital Red Envelope, micro charity 2.0 as well as the Rise of Internet Crowd Funding in China. Combining an up to date analysis of the current state of play of China’s internet society with expertise in the rapidly changing landscape of China’s social media, this book provides key insights into how technology impacts on the communication and movement of population in China, in both social and economic spheres.
Author(s): Shaojie Liu, Jianmin Wang
Series: Sociology, Media and Journalism in China
Publisher: Palgrave Macmillan
Year: 2020
Language: English
Pages: 330
Tags: Media Sociology, Internet Society, China
Front Matter ....Pages i-xiii
Social Dimensions of the Internet Economy (Jianmin Wang, Chunjin Wang)....Pages 1-55
The Big Time for WeChat Business: “Moments” and “Wealth Dream” (Shiqiang Cheng)....Pages 57-79
Space Compression of E-commerce in Rural Areas and Its Value: Case Study (Zhanpeng Shao)....Pages 81-106
Marketing Chaos and Development Transformation of E-commerce Market: Reflections After the Bustling “Singles Day” (Jun Zhang)....Pages 107-142
Spatial Turn of Network Information Consumption and Its Social Risks: Case Study of “the Sale of Baidu Hemophilia Post Bar” (Rong Zhang)....Pages 143-175
Two-Way Embedding: A National Carnival of Electronic Red Envelopes (Dongmei Wang, Jiachi Zhuang)....Pages 177-198
“The Differential Mode of Association” in Cyberspace: Sociological Research on “Crowdfunding” (Jinhao Song)....Pages 199-230
Network Power Construction in Micro Public Welfare 2.0: A Case Study of Tianjin Explosion (Chenting Song, Fei Sun)....Pages 231-260
Network Expression of Social Problems: A Case Study of Forwarding “Death Penalty for Human Traffickers” (Xiuxiu Liu)....Pages 261-290
Back Matter ....Pages 291-320
