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The Internationalization of Small to Medium Enterprises: The Interstratos Project (Routledge Advances in Management and Business Studies, 8)

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The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market. It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.

Author(s): Rik Donkels
Edition: 1
Year: 1998

Language: English
Pages: 208