"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.The Google Story is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere. In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free.While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DO NO EVIL."
Author(s): David Vise, Mark Malseed
Year: 2006
Language: English
Pages: 336
Contents......Page 4
Introduction......Page 6
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CHAPTER 5. Divide and Conquer......Page 37
CHAPTER 6. Burning Man......Page 43
CHAPTER 7. The Danny Sullivan Show......Page 49
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CHAPTER 11. The Google Economy......Page 69
CHAPTER 12. And on the Fifth Day . . .......Page 74
CHAPTER 13. Global Goooogling......Page 80
CHAPTER 14. April Fools......Page 87
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Michael Moritz of Sequoia Capital.......Page 91
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Larry Page presides over the opening of the NASDAQ stock exchange on August 19, 2004, as Google goes public.......Page 97
Larry and Sergey, billionaires by age 31, continue to aggressively recruit and innovate, while CEO Eric Schmidt (center) pilots Google's day-to-day business.......Page 98
CHAPTER 15. Porn Cookie Guy......Page 101
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CHAPTER 17. Playboys......Page 110
CHAPTER 18. Charlie's Place......Page 116
CHAPTER 19. Space Race......Page 123
CHAPTER 20. A Legal Showdown......Page 131
CHAPTER 21. A Virtual Library......Page 134
CHAPTER 22. Trick Clicks......Page 141
CHAPTER 23. Attacking Microsoft......Page 146
CHAPTER 24. Money Machine......Page 150
CHAPTER 25. The China Syndrome......Page 154
CHAPTER 26. Googlin gYour Genes......Page 160
23 Google Search Tips......Page 166
Appendix II......Page 169
Google's Financial Scorecard......Page 173
BookmarkTitle:......Page 174
A Note on Sources......Page 175
Acknowledgments......Page 179
Photo Credits......Page 181
