Marshall Cavendish Business, 2012. — 302 p.
This book is about two things. First, it focuses on what companies must do today in order to be successful in emerging markets in the future. Second, it helps executives understand outlooks for various parts of the world. In its predominant business part, it focuses only on those things that I concluded were the most relevant after talking to countless executives and observing many firms over the last few years.
This book has been written for executives at global, regional and country management level of sizable international companies (and those that wish to become more international), but it will also be hugely beneficial for those executives who run international business for medium-sized firms who see stronger international business as a way to survive. One section of the book specifically addresses several key issues for medium-sized firms.
Business Group corporate service to build, change or fine-tune their international strategies and to keep up-to-date with developments in markets around the world. Without executives’ generous input this book would not exist and this book is dedicated to the thousands of decent, smart, hard-working executives whom I have had the privilege to meet and interact with over the last two decades. And because this book is written for very busy executives who have no time to read and who must find growth every year, it is both very concise and focused predominantly on the most important current and future corporate practices, rather than theories.
