Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
Author(s): Gavin Ambrose, Paul Harris, Nigel Ball
Edition: 2
Publisher: Bloomsbury Publishing
Year: 2020
Language: English
Commentary: TruePDF
Pages: 193
Tags: Graphic Design
Cover
Half Title
Copyright
Title
Contents
Introduction
Chapter 1: Graphic design as a discipline
What is graphic design?
What is a graphic designer?
Group structures and working methods
Graphic design today
Chapter 2: Influences and creative elements
Graphic design: art or craft?
Industrialization
Technology
Typography
Consumerism
Identity and branding
Social responsibility
Modernism and postmodernism
Nostalgia and rhetoric
Semiotics
Vernacular
Chapter 3: The graphic design process
The brief
Articulating design
Sources of inspiration
Design as problem solving
Creative thinking
Wit and humour
Layers of meaning
Development and experimentation
Art direction
Prototyping
Commissioning art
Chapter 4: Delivering the message
Print
Direct mail and digital marketing
Information design
Packaging
Screen design
Environmental design
Chapter 5: Procuring work
Self-promotion
Portfolios
Chapter 6: The production process
Basic tools
Digital tools
Specialist colour
File formats
Print finishing
Appendix
Glossary
Organizations and online resources
Index
Acknowledgements
Image credits
