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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

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Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

Author(s): Al Lieberman, Pat Esgate
Edition: 1
Year: 2002

Language: English
Pages: 384