The Emerald Handbook of Luxury Management for Hospitality and Tourism

Cover
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Introducation
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Copyright
Dedication
Table of Contents
List of Figures and Tables
About the Editors
About the Contributors
Acknowledgements
Introduction
The Intriguing Mosaic of Luxury Definitions
The Evolving Landscape of Luxury Tourism: Meaning and Interpretations
Marketing Luxury Hospitality and Tourism
The Handbook Organisation
Part 1 – Conceptualising Luxury
Part 2 – Managing and Marketing Luxury Experiences
Part 3 – Technology and Other Contemporary Facets in Luxury
Part 4 – Sustaining Luxury
Part 5 – Luxury in a Post-pandemic World
References
1. Conceptualising Luxury
1. Historical Progression of Luxury
Abstract
Introduction
Historical Progression
Global Perspective
Indian Perspective
Cross-cultural Perspective
The Applicative Perspective of Luxury Tourism
Luxury and Tourism
Experiential-based Approach for Luxury Tourism
Managerial Implications
Conclusive Evidence
References
2. Emerging Paradigms in Luxury: Understanding Luxury as an Embodied Experience in a Yoga Retreat Holiday
Abstract
Introduction
Towards Embodied Luxury Experience
Methodology
Experiencing Luxury through Embodiment
Conclusions
References
3. Koyasan's Temple Lodging: Shades of Grey in the Luxury Tourism Spectrum
Abstract
Introduction
Research Objectives
Literature Review
Koyasan: Luxurious Japanese Temple Lodging in a Sacred Landscape
Shukubo: A Luxurious Experience of Japanese Temple Lodging
Shojin Ryori: Simple but Luxurious Japanese Buddhist Cuisine
Yochi-in Temple Lodging: A Luxury Experience Programme
Conceptualising Shades of Grey in the Luxury Tourism Spectrum
Research Framework
Research Methodology
Instrument
Data Collection and Analysis
Findings
Thai Tourists' Opinions regarding Koyasan's Temple Lodging Programme
Thai Tourists' Attitudes towards Koyasan's Temple Lodging Programme
Hypothesis Test and Comparison of Opinions and Attitudes
Discussion
Conceptualising Shades of Grey in the Luxury Tourism Spectrum
Implications and Limitations of the Concept in Marketing
Conclusion
Acknowledgements
References
4. Luxury Tourism in Vietnam: A Political Economy Analysis
Abstract
Introduction
Literature Review
Study Approach
The Political Lens
Life in the Pre-colonial and Post-colonial Period
The Successful Doi Moi Reforms
Communism, Tourism and Luxury
Conclusion
The Connection between Communism and Luxury Tourism
References
5. Challenges and Prospects for Oman in the Making of Luxury Tourism Destination
Abstract
Introduction
Public and Private Sector Efforts towards Luxury Tourism Development in Oman
Prospects and Challenges in Developing Luxury Tourism
Availability of Four Emerging Luxury Tourism Trends
Strong and Robust Planning Strategy 2040
‘Beauty Has an Address – Oman’, Branding Campaign
Laudable Promotion Efforts
International Luxury Awards
Safe and Transparent Tourism Investment Environment
Famed Cleanliness and Safety
Exceptional Attraction Options for the Luxury Travellers
New e-Visa System
Enhanced Accessibility
Cruise Ship Tourism
Availability of Luxury ITCs
Availability of Training Places for Human Capital Development
Challenges for Luxury Tourism
Limited Contribution of Tourism to the GDP
Logistics Challenge
Shifting Trends in the Luxury Tourism Market
Week Demand and Increasing Supply of the Room
Lack of Research in Luxury Destination Development in Oman
Need to Break the Typed Image of Muscat and Salalah
Seamless Experience from Arrival to Departure
Lack of Trained Local Manpower
Water Shortage and Fragile Natural Resources
Conclusion
References
2. Managing and Marketing Luxury Experiences
6. Consuming Luxury Tourism – Differences in Consumption Patterns in the Czech Market
Abstract
Introduction
Luxury Consumption in Tourism
Theoretical Approaches to Luxury Consumption
Luxury Tourism Segment
Luxury Tourism Motivation
A Central European Perspective
Emphasis on the Czech Republic
Conclusions
References
7. Marketing Luxury Experiences in an Emerging Luxury Destination of Norway
Abstract
Introduction
Marketing Luxury
Understanding Luxury Tourists
Influences of Personal Values
Focussing on the Exclusivity in Tourism Experiences
Norway as a Luxury Destination
Norwegian Tourism
Luxury Tourism Potentials
Luxury Tourism Advocated as More Sustainable
Conclusion
References
8. ‘The Butler Did It!’ Luxury Accommodation Management in Tourism from the Caribbean to the Pacific Islands
Abstract
Introduction
The Concept of the Luxury Hotel
The Butler – An Added Value in Luxury Accommodation Models
Literature Review
Theoretical Implications on Service Encounters and Delivery in Luxury Management
Employees and Service Quality in Luxury Service Delivery and Management
Managing Talent in Luxury Service Delivery and Management
Methodology
Findings and Discussion
Sample Profile
Your Wish Is My Command – The Role of the Butler and the Elements of Butler Service in Luxury Accommodation
The Evolution of the Butler – Changing Paradigms and Expectations in the Luxury Consumer
The Challenges Faced by Butlers in Service Delivery
The Person Behind the Service
Recruitment, Training and Retention
Recruitment – Finding the Best
Training – Preparing the Best
Retention – Keeping the Best
Employee Empowerment
Conclusion
References
9. Marketing Gastronomic Tourism Experiences as Luxury
Abstract
Introduction
Changing Notions of Luxury
Marketing Luxury as an Experience
Gastronomic Tourism Experiences
Luxury as Affect
Hunter Valley, Australia
Marketing Bucolic Luxury
Connection
Congregation
Repetition
Conclusion
References
10. Luxury Tourism and Hospitality Employees: Their Role in Service Delivery
Abstract
Introduction
The Importance of Luxury Accommodation
Luxury Hotels
Hotel Brands
Frontline Staff
Hotels as a Memorable Experience
Service Quality
Co-creating Experiences
Cases Studies
Recommendations from the Case Studies
Conclusion
References
11. The Language of Luxury: Decoding the Luxury Hotel Brand's Marketing Communication
Abstract
Introduction
Reviews of Literature
Branding Luxury
Brand Differentiation
Dimensions of Brand Differentiation
Communication of Differentiation
Methodology
Analysis
Discussion
Conclusion and Implications
References
12. Branding Luxury Travel
Abstract
Introduction
Review of Literature
Conceptualising TraveLux Instrument
Methodology
Data Analysis
Phase-I Study
Common Method Bias
Phase-II Study
Conclusion and Discussion
References
3. Technology and Other Contemporary Facets in Luxury
13. Technology and Luxury in Tourism and Hospitality
Abstract
Introduction
Background
Luxury Consumption
Emerging Technologies of VR, AR and AI
Examples of Applications of Technologies in Luxury Tourism and Hospitality
Future Directions and Suggestions
Conclusions
References
14. Luxury Hospitality and the Adoption of Voice Assistants: The Role of Openness to Change and Status Consumption
Abstract
Introduction
Theoretical Framework
Technology Adoption in Tourism and Hospitality
Voice Assistants and Self-service Technologies
Innovativeness and Openness to Change
Luxury Consumption and Status Consumption Orientation
Methodology
Results
General Discussion
Conclusions
References
15. Influence of Branded Luxury Guestroom Amenities on Guests’ Hotel Buying Decisions: A Case of Five-star Hotels in Delhi
Abstract
Introduction
Literature Review
Guestroom Pricing Approaches in the Global Hospitality Industry
Influence of Luxury or Branded Guestroom Amenities on Hotel Guestroom Pricing
Methodology
Results and Data Interpretation
Conclusion and Future Implications
References
16. Michelin-starred Restaurants and Its Contribution to Luxury Gastronomy Tourism
Abstract
Introduction
Food Connoisseur
Top Gastronomy and Luxury Tourism Experience
The Michelin Star System
Conclusion
Acknowledgements
References
4. Sustaining Luxury
17. Managing Luxury Brand Creation, Communication and Sustainability: Evidence from the Four Seasons Hotels and Resorts Case
Abstract
Introduction
The Emergence of a Luxury Brand and the Need for Brand Sustainability
Justification for the Case Selection
The Communication and Sustainability Management of Luxury Brands – Evidence from the Four Seasons Hotels and Resorts Case
Excellent Quality
Very High Price
Scarcity and Uniqueness
Aesthetics and Poly-sensuality
Ancestral Heritage and Personal History
Superfluousness
Towards a Future of Luxury Brand Sustainability
References
18. Sustainable Luxury Tourism: Promises and Perils
Abstract
Introduction
Luxury Tourism
Sustainability and Sustainable Development
Sustainable Luxury Tourism
Method of Systematic Literature Review
Research Questions
Search Strategy
Resources Considered for This Study
Search Process
Study Selection Criteria and Procedures
Inclusion Criteria
Exclusion Criteria
Selecting Primary Sources
RQ1. How much exploration is done in the field of sustainable luxury tourism?
Publications of Research Articles
RQ2. Which factors can assist in the development of sustainable luxury tourism?
Key Players
Resources
Sustainable Practices for Sustainable Luxury Tourism
RQ3. What is the sustainability concerns associated with luxury tourism?
Impact of Luxury Tourism on Resources
Impact of Luxury Tourism on Natives
Overview on the Findings of Systematic Literature Review
Diphlu River Lodge: An Example of Sustainable Luxury Tourism in Practice
Discussion and Conclusion
Future Research
Limitations of the Study
Acknowledgements
References
19. Conceptualising Social Sustainability in Sustainable Luxury Tourism in Martuwarra, Northern Western Australia
Abstract
Introduction
Background
The Martuwarra
Conceptual Framework
Challenges, Pitfalls and Opportunities for Indigenous Sustainable Luxury Tourism
Protecting and Strengthening Indigenous Groups Relationship to Their Ancestral Lands
Self-reliance of Indigenous Groups and Their Environment Sustain Traditional Livelihoods
Conclusion
References
20. Sustainable High Yield Luxury Tourism Experiences
Abstract
Introduction
Background
Luxury Tourism and Yield Concepts
High Yield Tourism
Sustainable Yield Tourism
Luxury Tourism in Existing Literature
Conceptualising Luxury in Tourism
Demand Perspectives on Luxury Tourism
Social Value
Emotion
Narrative
Luxury Services and Luxury Experiences
Experiential Tourism
Value Co-creation
Supply Perspectives on Luxury Tourism
Research Agenda
Conceptualisation and Key Distinctions
Unit of Analysis
Destination Image
Managerial Implications
Conclusion
References
21. 50 Shades of the Luxury Hospitality Industry
Abstract
Introduction
Concept of Discretion
Human Trafficking
What Is Human Trafficking?
Sex Trafficking
Sex Tourism and Exploitation of Minors
Contributing Factors
Dangers
Modern Slavery and Human Rights
What Is Modern Slavery?
Contributing Factors
Human Rights Issues
Contributing Factors
Substance Abuse and Duty of Care
What Is Substance Abuse?
Contributing Factors
What Is Duty of Care?
Signs of Drug and Alcohol Use at Work
Action Plan
Conclusion
References
5. Luxury in a Post-Pandemic World
22. Reinventing Luxury Travel Imaginaries: Early Responses of Travel Influencers to the COVID-19 Pandemic
Abstract
Introduction
The Future of Luxury Travel after COVID-19
Imagining Safe Zones
Conclusion
References
23. Luxury Hospitality and Tourism during the Pandemic
Abstract
Introduction
Luxury Tourism
Luxury Lifestyle
Decision-making Process for Luxury Tourists
Design of the Luxury Product
Different Types of Hotels
Luxury Restaurants
The Slow Food Movement
Conclusion
References
24. The Pandemic of Tourism: How Tourism Has Become an Unsustainable Luxury
Abstract
Introduction
Luxury and Extravagance Metanarrative and the Tourism Industry
A Historical Perspective
Luxury and Extravagance: Two Sides of the Same Coin
Luxury and Tourism: A Blurred Genre
Luxury Tourism: The Twenty-first-century Tourist
Redefining Luxury in Tourism: The Anthropocene Extravagance
Extravagance and Luxury in Tourism and Sustainability Conundrum
COVID-19 Impact: Drop and Bounce Back
Tourism Growth: An Extravaganza in Times of Climate Change
Neo-colonisation: Domination through Tourism
The Dangerous Extravagance: Unsustainable and Irresponsible Tourism
References
25. Delivering Luxury Experiences in the Post-COVID-19 Reality
Abstract
Setting the Stage
Experiencing Confidence
The Smile from behind the Mask
We Can Do This Together
Come Fly with Me
References
26. Luxury Tourism in the New Normal: In Search of the New Memorability
Abstract
Introduction
The Essence of the Luxury Tourism Experience
Measures Adopted Globally in the Tourism Sector for the Prevention of COVID-19
The New Mindset of Luxury Tourists after the COVID-19 Outbreak
Facing the Challenge
Experience Protection: Privacy and Well-being
Building New Memorable Experiences: Opportunities, Innovation and Technology
Fiji, a Paradise
High-end Clients Seeking Refuge
Fiji's Lockdown
Dealing with the Crisis
Reaping the Benefits
Blue Lanes Program
Conclusion
References
Corporate Glossary
27. Conclusion: Way Forward for the Hospitality and Tourism Luxury
References
Index