• How to create great graphic-design courses—and why to create them• More than 30 big-name contributors, including Vince Frost, Ronn Campisi, Gail Anderson, and othersThis provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word.
Author(s): Steven Heller, Veronique Vienne
Edition: 1st
Year: 2005
Language: English
Pages: 240
Title Page......Page 2
Copyright Page......Page 3
Table of Contents......Page 4
Acknowledgments......Page 8
Foreword: On the Phenomenon Known as Art Direction......Page 10
Introduction: Made Not Born: Becoming an Art Director......Page 18
Editorializing: Directing Others to See What You See......Page 22
Art Direction with Materials at Hand: Studies in Word and Image......Page 25
The Ten Rules of Design: Eyetracking Guidelines......Page 27
Coming of Age: From Ms. to Martha......Page 30
A Girl for the Job: The Most Unlikely Sports Chick......Page 33
Of Men and Monks: The Art of Storytelling......Page 41
I Would Have Fired Me: Bad Typography at Interview Magazine......Page 44
On the Film Set: Making It Happen for the Camera......Page 48
The Idea Factory: An Assembly Line for Creativity......Page 52
The Curator as Art Director: Designing a Conceptual Exhibition......Page 54
Visual DNA: The Global and Local Image of Kiehl’s......Page 58
Magazines vs. Newspapers: Right Brain, Left Brain......Page 60
A Neat Job: A Media Agnostic in a Branded World......Page 66
Make It Big—and Fill 140 Uninterrupted Pages......Page 70
Editorial Director Par Excellence: Alexander Liberman......Page 80
Creating Content: Giving Design a “Voice”......Page 86
Design vs. Art Direction: A Question of Character More Than Training......Page 96
Less Is More: Art Directing a Magazine about Design......Page 100
The Philosophical Approach: Turning No into Yes......Page 105
The Editor’s Choice: Designer or Art Director?......Page 108
What Matters: A Brain Full of Visual Images......Page 115
Reality Check: Managing an Art Department......Page 118
Publishing Headaches: Getting Everyone Onboard (Including Authors’ Wives)......Page 125
The Grind and the Grid: Nothing Left to Chance......Page 132
Art Directing Illustration: How to Astonish Me......Page 136
The Photo Shoot: How to Set the Stage......Page 140
Common Vision: The Role of the Picture Editor......Page 144
How to Talk to an Illustrator: Tips from Two Pros......Page 147
The Ideal Client: Letting Others Do Their Job......Page 149
How to Be Hip: Surviving a Fashion Shoot......Page 154
Aesthetics as Content: The Curse of the D Word......Page 160
Sense and Sensibility: Art Directing a “Vibe”......Page 163
The Signature Style: Pros and Cons......Page 165
How to Be Your Own Client: All Art, No Commerce......Page 167
Judging Excellence: An Unscientific Affair......Page 170
Art Directing Editors: Four Brief Scenarios......Page 172
Peacekeeping Tips: “Keep Them in the Loop,” “Don’t Be Vague,” and More......Page 175
Cover Garbage: Who’s to Blame?......Page 177
The Editor as Visual Freak: A Paper Manifesto......Page 180
The Woman Who Was ELLE: Hélène Gordon-Lazareff......Page 189
Art Paul: Branding Hugh Hefner’s Playboy......Page 195
Mind Over Emotions: Martha Stewart Living’s Secret Codes......Page 202
New York in the Fifties: When Madison Avenue Was Montparnasse......Page 206
A Good Question: Does Experience Still Matter?......Page 216
It’s a Wonderful Life: The Art of Being Frank Zachary......Page 220
Contributor Biographies......Page 230
Index......Page 235
