Издательство InTech, 2011, -276 pp.Very often the process of globalization is referred the term economy evolution. Often we measure and study globalization in the economic relevance. Perhaps, it is the economy that is most recognized dimension of globalization. That is why we see many new phenomena and processes on economic macro levels and economic sectoral horizon as well as on specific geography of globalization.
The authors like Stonehouse, Hamill, Campbell, Purdie, Yip (Yip, Total Global Strategy, 2nd edition, Prentice Hall, 2002; Stonehouse, Hamill, Campbell, Purdie, Global and Transnational Business. Strategy and Management, John Wiley and Sons 2000) tend to connect the beginning of theoretical discussion, research and practical interest in the phenomenon of economic globalization with a paper written in 1983 by T. Lewitt, The Globalization of Markets. Although problems dealt with in Lewitt’s article touched mainly marketing and market issues in a context of standardization of consumers’ likings, they constituted a beginning of larger interest in the field of broadly understood economic globalization, particularly in American and Japanese scientific and business milieus. In consequence, it is commonly taken for granted that the era of globalization and phenomena connected with it are associated with the beginning of 90’s of the 20th century. While associating this period with the birth of globalization, some point at geopolitical events such as the fall of the communist block next to economic events such as globalization of markets, sectors and IT technologies development. At the same time treating technology as a factor of global advantage in the world system implies far-reaching consequences. It results in a sort of technological determinism based on the fact that new technologies and innovations became most desired elements of today’s world. From the social point of view technology and innovations become a form of economic expansion and stay in a large part out of social control (Castells M., The Rise of the Network Society, Blackwell, Oxford, 2001).
It is more and more common though to see globalization as a process possessing a broader historical perspective (Stiglitz Joseph, Globalization and its Discontents, 2002) which started in fact together with the expansion of the Western civilization and the beginning of colonial period. Some (Chase-Dunn, Global Formation. Oxford: Blackwell 1989 ) proposes to see the globalization phenomenon in a perspective of two periods: first starting from 1450 to modern times and second from 1945 to present. The latter, since the end of World War II to present times, can be classified according to Kondratiev’s theory of cycles, in which rising phase lasted from 1945 until 1967/1973 and the second phase started after the first came to an end, and lasted until present times. The period from 1450 may be analyzed on the basis of interpretation of classic economic cycles embracing growth, development and periodical crises of capitalist economy.Part 1 Globalization and Macro Process
Macroeconomic Stability and the Economic Growth in Europian Transition Countries
Strategic Management between the Constraints and Incentives of Globalization – the Role and Contribution of Business Ethics and Corporate Social Responsibility
Customer Challenges in Times of Global Risk and Uncertainty
Globalization and FDI from Developing Countries: Proposition of a Framework
Policy Induced Regional Interactions in Enhancing Global Industrial Competitiveness
Knowledge, Learning and Development: the Challenge of Small and Medium Enterprises to Global Competition
Intelectual Capital in Context of Knowledge Management
Part 2 Globalization and Sectoral Process
The Impact of Globalization of the Automotive Industry on the Quality of Life of the US Southeast
Evaluation Success Models of SMEs in the Internationalization Process
A Proposed Framework for Service Trade Mode Selection: The Value Chain and Value Co-creation Perspectives
Global Competition in Shipbuilding: Trends and Challenges for Europe
Globalization Effects in Family Farms: A Case of Mexican Dairy Production
Enhancement of the Resilience of Building Continuity - Development of "Independently Secured and Highly Protected Business District"
