Детализируя все навыки фотографов, необходимые для успешного создания натуральных семейных портретов, это руководство охватывает все аспекты процесса, начиная с привлечения клиентов и планирования сессии, постановка небольших семей или больших групп, методы работы на открытом воздухе, в доме семьи, или в студии. В книгу включена, наряду с подробной информацией о дизайне альбома, также методика организации рекламы и маркетинга. Detailing all the skills photographers need to successfully create natural-light family portraits, this handbook covers all aspects of the process, from attracting clients and planning the session to posing small families or large groups. Techniques for working outdoors, at the family’s home, or in a natural-light studio setting are included along with detailed information on post-production, album design, and marketing techniques for attracting |
Author(s): Jennifer George
Publisher: Amherst Media
Year: 2011
Language: English
Pages: 126
Tags: Библиотека;Досуг;Фотография;Жанры фотосъемки;Портрет;
Copyright......Page 3
Contents......Page 4
About the Author......Page 8
1. THE SESSION EXPERIENCE......Page 10
It’s the Experience They Are Buying, Not the Image......Page 12
Greeting the Client......Page 13
The Consultation......Page 14
Studio or Location?......Page 15
Style of Portrait......Page 18
Creating Touching Moments......Page 20
Directing the Client’s Pose......Page 23
Evoking Emotions......Page 26
Sidebar: Smile with Your Eyes......Page 27
The Importance of Asking Before Touching......Page 28
Working with Toddlers and Young Children......Page 30
Working with Teens......Page 34
Working with Dads......Page 36
Composition......Page 38
Rule of Thirds......Page 39
Leading Lines......Page 42
S Curves and C Curves......Page 43
Balance and Tension......Page 44
Color Harmony......Page 46
Try Something Different......Page 47
Troubleshooting......Page 49
Tips for Successful Portraits......Page 50
Style: Traditional or Relational?......Page 51
The Natural Light Advantage......Page 54
Hard versus Soft Light......Page 55
Sidebar: A Bright Idea......Page 57
Finding the Right Light......Page 58
Subtractive Lighting......Page 59
White Balance......Page 62
Time-Saving Camera Settings......Page 63
Aperture, Shutter Speed, and Creativity......Page 64
Media Cards......Page 66
A Growing Trend......Page 68
Sidebar: Sage Advice......Page 70
Tips for Successful Outdoor Sessions......Page 74
Sidebar: Tips for Backing Up......Page 76
Sidebar: Filters and the Final Image......Page 83
Sidebar: Professional Tips from Tony Corbell......Page 80
Sidebar: Slide Shows......Page 79
The Sales Session......Page 78
Sidebar: Retouching Is Essential......Page 77
More Retouching and Whitening Teeth......Page 86
Sidebar: Tips for Success......Page 88
Head Swapping......Page 89
Removing Large Distracting Elements......Page 91
Not an Ideal Scene......Page 92
Booking the Session......Page 94
Structuring the Session......Page 96
Themes......Page 98
Family and Grandparents’ Books......Page 101
Specialty Books......Page 103
Sidebar: Tips for Success......Page 104
Professional Insights from Lori Nordstrom......Page 105
Sidebar: Remembering a Loved One......Page 106
Preparation Is Key......Page 108
Professional Insights from Luci Dumas......Page 111
Sidebar: Tips for Success......Page 112
Branding......Page 114
Staying on Top of Trends......Page 115
Logo and Look......Page 116
Social Media......Page 117
E-Blasts......Page 118
Long-Term Promotions......Page 119
Short-Term Promotions......Page 121
Sidebar: Making a Partnership Promotion Work......Page 122
Index......Page 124
