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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Author(s): Jean-Paul Gaudilliere
Series: Studies for the Society for the Social History of Medicine, 22
Publisher: Routledge
Year: 2015

Language: English
Pages: 284
City: London